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Germany September 2018: Post-WLTP hangover has BMW #1 and VW #4

Albeit in unusual circumstances, BMW is the #1 marque in Germany for the first time in history.

* See the Top 50 brands and Top 315 models and Top 20 private sales by clicking on the title *

After two months of pre-WLTP sales manipulations (July up 12.3%, August up 25%) – in other words mass registration of non WLTP-compliant before the September 1 deadline – new car sales in Germany logically implode in September at -30.5% year-on-year to just 200.134 units, leading to a year-to-date volume up 2.4% to 2.673.418 sales. The VW Group and Renault were the main culprits of pre-WLTP stock clearances due to a largely non-compliant lineup, and in September they pay the price for the overuse of this artificial sales boost. But contrary to the other large European Union markets so far, the German brands ranking is sent spinning, hard. Firstly Volkswagen (-62%) gets annihilated to the point where it drops to just 10.1% share and – gasp – is outsold by BMW (-1%), Mercedes (-20%) and even Opel (-7%) to fall to 4th place overall for the month. Granted, this is totally temporary and VW sales should perk back up once its lineup, now 100% WLTP-compliant as of last week, hits dealership. But this could take a few months as all VW Group brands now have large stocks of registered vehicles to sell as 0km 2nd-hand with next-to no margin. We have no record of Volkswagen not being Germany’s #1 brand – let alone #4 – since at least 1990The last time VW was not #1 annually in Germany was in 1972 and 1973.

Volkswagen is down 62% to #4, with the Tiguan (-85%), Golf (-67%) and Passat (-62%) all crashing.

Audi (-78%) is hit even harder, falling from #2 to #14, and here too we have no record of Audi falling outside the German Top 10 since the brand launched in 1972. Having (artificially) broken all-time share and volume records both in July and August, Seat (-55%) is down 11 ranks to #19 with Porsche (-76%), Bentley (-88%) and Lamborghini (-55%) also in freefall but Skoda (-44%), which did use stock clearances a lot less, actually gaining 3 spots on August to climb back up to #6. Overall, the VW Group is down 61% on September 2017 to 20.1% share vs. 41% last month, 36.1% in September 2017 and 37.6% so far in 2018. Back to the top of the ranking to salute BMW’s first ever monthly win: the Bavarian carmaker manages to contain its loss to just -1% to a new record 12.2% share, smashing its previous best of 11.2% set in December 2012. Mercedes (-20%) is up one spot on last month to #2, breaking a 40-year old share record at 11.2% with its previous best being 10.6 in July 2017. Mercedes may have reached higher market shares when the Mercedes Strich 8 topped the annual ranking in 1974.

Mercedes hits its highest market share in Germany in at least 40 years at 11.2%.

Opel (-7%) jumps to 10.2% share, its first time above the symbolic 10% in over 10 years – since December 2007, with its previous high this decade being 8% in June 2014. Hyundai (-21%) climbs up three spots to #7, a new ranking record for the Korean brand but its 4.3% share isn’t (4.7% in September 2015). Mazda (+2%) manages the only year-on-year gain in the Top 10, resulting in an August ranking sliced in two to #8 and 3.5% share. This is the first time Mazda breaks into the German Top 10 since potentially the 1980s, eclipsing previous bests of #11 and 2.5% in September 2015. WLTP-compliant since early Summer, Peugeot (+12%) leaps up 6 spots on August to #11, outselling Renault (-44%) down 7 to #12. Jeep (+80%), Mitsubishi (+35%), Jaguar (+34%), DS (+23%), Maserati (+13%), Citroen (+10%) and Ferrari (+9%) also manage stellar performances.

Opel is above 10% share in Germany for the first time since December 2007.

Despite diving 67% year-on-year to just 7.116 sales and 3.6% share, the VW Golf manages to remain the best-selling nameplate at home. That’s the only positive takeout about its September score though, as this is the first four-digit monthly volume for the Golf in Germany in 36 years, since 1982 when the first generation was fighting for first place with the Mercedes W123. Its market share is also the lowest on record for the Golf since potentially the same 1981-1983 period, or even the launch year of the Golf nameplate in 1974 when it commanded a 4.3% share. The lowest Golf share on record prior to this month was 5.2% in December 2012, however monthly data is inaccessible before 1990. The next best-selling VWs are the Polo (-8%) at #15, the Passat (-62%) at #24, the Up! (-30%) at #29 and the T-Roc (+948%) at #41. The Tiguan sinks 85% and 70 spots to #72.

Mazda breaks into the German Top 10 for the first time in potentially 30 years.

As a result, the rest of the September Top 10 is somewhat of a new experience: the Opel Corsa (+15%) is up to #2, a ranking it had not held since October 2009 and the BMW 1 Series (+14%) is up to #3: that’s the nameplate’s 4th ever podium appearance in Germany after December 2012, December 2016 and December 2017, each time ranking #2. The Mercedes C-Class (-9%) and E-Class (-14%) round up the Top 5 above the Mini lineup (-11%) equalling its best-ever ranking set last December at #6. BMW also places the 5 Series (-38%), 2 series (-17%) and 3 Series (+45%) inside the Top 10. The Hyundai Tucson (+47%) is up 39 spots on August to equal the ranking record for a Korean model in Germany established in February 2009 by the Hyundai i30 at #13.

The Hyundai Tucson celebrates its facelift with a new ranking record at #13.

Other nameplates breaking their all-time ranking record this month in Germany include the Fiat 500 lineup (-1%) is up 10 ranks to #16, the Mitsubishi Space Star (+84%) up 28 to #19, the Mazda CX-5 (+10%) up 50 to #26, Ford Ecosport (+45%) up to #30, the Citroen C3 (+70%) up to #31, Peugeot 2008 (+84%) up to #35 and the Skoda Karoq (+718%) up to #37. The Hyundai Kona (#49) breaks into the German Top 50 for the first time to top all recent launches (<12 months) ahead of the BMW X2 (#57) up 25 ranks on its previous best of #82 in August, the Seat Arona (#62) down 44 spots on last month and the Volvo XC40 (#67) eclipsing its previous best of #96 set last July.

The Mitsubishi Space Star ranks at #2 with German private buyers in September.

With both Volkswagen and Dacia in doldrums this month, the private sales models ranking is completely reshuffled. The BMW 1 Series (+20%) takes the lead with a private sales ratio (PSR) at 49.1% vs. 37.1% so far this year. The Mitsubishi Space Star (+92%) is by far the most impressive, ending the months at an incredible 2nd place with 84.8% PSR vs. 71.9% in 2018, ahead of the Mini lineup (-17%) at 50.2% PSR vs. 46.5% and the VW Golf (-70%) at just 27.7% PSR vs. 32.5% YTD. The Mercedes C-Class (+6%) and A-Class (-4%) round up the Top 6 while the Ford Ecosport (+55%), Fiat 500 (+34%) and VW Polo (+27%) the most dynamic in the remainder of the Top 20. The Mazda CX-5 shoots up to #14, the Mazda CX-3 is #16 and the Skoda Karoq #17.

Previous month: Germany August 2018: Pre-WLTP stock clearances pull Renault (+102%), Seat (+93%), VW (+46%), Audi (+45%) – VW T-Roc breaks into Top 5

One year ago: Germany September 2017: BMW 5 Series and Skoda Fabia shine

Full September 2018 Top 50 brands and Top 315 models and Top 20 private sales below.

Germany August 2018: Pre-WLTP stock shifting pulls Renault (+102%), Seat (+93%), VW (+46%), Audi (+45%) – VW T-Roc breaks into Top 5

The VW T-Roc is among the five most popular nameplates in Germany for the first time.

* See the Top 50 brands, Top 335 models and Top 20 private sales by clicking on the title *

As we have witnessed in Spain (+48%), France (+40%) and to a lesser extent Italy (+10%), the largest market in Europe, Germany, is also totally biased by pre-WLTP stock clearances by a selection of manufacturers. Overall August sales are up 25% year-on-year to 316.405, with (artificial) fleet registrations solely responsible for this surge at +38.3% to 213.257 units and 67.4% share vs. just 61% a year ago in August 2017. This lifts the year-to-date tally up 6.4% to 2.473.284. As a reminder, new Europe-wide WLTP emissions rules, actually triggered by Volkswagen’s 2015 emissions scandal, came into place on September 1 meaning all manufacturers having non-compliant stock must get rid of it before that date, as their sale will be a lot more complicated afterwards. The VW Group, which recently announced only half of its lineup was WLTP-compliant, is the biggest culprit at home this month, as it was in July. Overall VW Group deliveries are up a whopping 46% in August to 41% share vs. 34.9% in August 2017, lifting its YTD tally up 14% to 965.641.

Non WLTP-compliant stock clearing pushes the Renault Captur up 119% to #15.

In the detail, almost all VW Group brands outpace the market: Volkswagen shoots up 46% to 20.1% share, Audi is up 45% to 8.9%, snapping the #2 YTD spot off Mercedes in the process and Seat surges 93% to artificially smash two records it established just last month: volume (17.220 vs. 14.016) and share (5.4% vs. 4.4%), outselling Skoda for the first time. Lamborghini (+276%), Porsche (+61%) and Bentley (+32%) also take off but Skoda (+18%) is a little muted. Renault is also artificially pushing sales in August at +102% to leap up to 5th place overall with 17.865 sales and 5.6%, the French carmaker’s highest scores this decade by far while Dacia (+53%) remains at an all-time high #11 for the third time after August 2017 and last month. Mitsubishi (+65%) hits its highest German ranking this decade at #15 with Morgan (+550%), Ferrari (+304%), Lotus (+122%), Jeep (+91%), Jaguar (+88%), Rolls-Royce (+86%) and Subaru (+74%) also posting extravagant gains.

The Seat Arona breaks into the German Top 20 for the first time in August.

Expectedly, the VW Group dominates the August German models ranking, starting with Volkswagen monopolising the Top 5 for the second time in its 80-year history after last May, this time with the Golf (+5%), Tiguan (+70%), Passat (+50%), Polo (+125%) and T-Roc, finally letting its hair down at #5 – a ranking it reached last April in neighbouring Austria and last May in Switzerland – up a staggering 8 spots on its previous best of #13 established just last month. The Audi A4 (+64%) and Seat Leon (+43%), hitting a new record market share at 1.9%, mean the VW Group monopolises the Top 7 vs. Top 9 last month, but with the Skoda Fabia (+63%), Audi A3 (+36%) and Skoda Octavia (-15%) it places 10 nameplates in the Top 11, the odd one out being the Mercedes C-Class (-1%) at #8.

The successful Q8 helps Audi up 45% year-on-year in August.

The Renault Captur soars 119% to #15, its highest ranking ever in Germany (previous best #26 in July 2017), the Seat Arona is up 8 spots on July to break into the German Top 20 for the first time at #18, with the Renault Megane (+152%), Renault Kadjar (+150%), Ford Fiesta (+119%), Renault Twingo (+80%), Dacia Duster (+80%), Seat Ateca (+76%), Citroen C3 (+73%), Audi Q3 (+72%), Renault Clio (+69%) and Hyundai i30 (+53%) also making waves in the Top 50. Among recent launches (<12 months), the BMW X2 rises 18 spots on July to break into the German Top 100 for the first time at #82, the Audi Q8 is up 75 ranks on its inaugural month to #138, the BMW 8 Series is up 39 to #236 and the Peugeot Rifter lands at #233 with 117 sales.

The Mitsubishi Space Star is one of the rare models to improve its private sales ratio vs. July.

Illustrating the artificial stock-clearing measures at play in August, the overall German market’s private sales ratio (PSR) falls to 32.6% vs. 37% in July and 39% in August 2017, with private volumes marginally up at +4.3% to 103.148 vs. +12.1% year-to-date. Logically, the vast majority of best-sellers with private buyers see their PSR drop dramatically this month vs. July: the VW Golf at 22% vs. 35.3%, the Polo at 39% vs. 54.3%, the Tiguan at 31.8% vs. 45.8%, the T-Roc at 39.6% vs. 55.9%, even Dacia nameplates, traditionally very weak with fleets, are affected with the Sandero at 74.3% vs. 93.2% and the Duster at 72.7% vs. 91.9%. The 6 most popular nameplates with private buyers come from either Volkswagen or Dacia like last month. Other notable PSR drops include the Mercedes C-Class at 32.5% vs. 40.8% last month, the Skoda Fabia at 32.5% vs. 48.3% and outside the Top 20 the Renault Captur at 26.3% vs. 39.2%. Some rare PSR increases include the Mini at 54% vs. 43.9%, Mitsubishi Space Star at 86.6% vs. 82.3%, BMW 1 Series at 45.5% vs. 38.1% and Ford Ecosport at 64.8% vs. 53.6%.

Previous month: Germany July 2018: VW Group places 9 models in Top 9 for the first time, Audi, Seat hit record shares, Skoda above Opel for the first time

One year ago: Germany August 2017: Mercedes GLC and Seat Leon break records

Full August 2018 Top 50 brands, Top 335 models and Top 20 private sales below.

Germany July 2018: VW Group places 9 models in Top 9 for the first time Audi, Seat hit record shares, Skoda above Opel for the first time

The Tiguan (+73%) helps Volkswagen up a stunning 34% at home this month.

* See the Top 50 best-selling brands, Top 330 models and Top 15 private sales by clicking on the title *

New car sales in Germany soar 12.3% year-on-year in July to 317.848 units, lifting the year-to-date volume up 4.2% to 2.156.879, the highest at this stage of the year since 2000. Private sales, although remaining among the lowest in Europe in terms of market share, vastly outpace the market at +16% in July to 117.604 and 37% share vs. 35.8% a year ago and +12.9% YTD to 813.143 and 37.7% share vs. 34.8% over the same period in 2017. Brand leader Volkswagen stuns with a 34% year-on-year surge to 20.9% share, almost three times the market’s growth rate and its highest level since February 2016, also reached last May. But the most impressive performance may in fact come from VW’s premium sister brand Audi, up an equally stellar 27% year-on-year to hit 10.6% share. According to BSCB archives, this is only the third time this decade Audi breaks the 10% share milestone at home after hitting a round 10% in both January 2016 and February 2017. In fact, this could well be the highest ever market share reached by Audi at home, as well as the highest market share for a premium brand in Germany in at least 40 years, equalling Mercedes’ 10.6% hit exactly a year ago in July 2017.

The all-new Q8 arrival coincides with Audi reaching its highest ever market share at home at 10.6%.

Mercedes (-16%) which, alongside with BMW (-15%) endures double-digit losses this month. Skoda (+31%) manages to outsell Opel (-10%) for the first time in history to rank #6 brand in Germany for only the third time ever after December 2012 and September 2017, while Seat (+73%) posts an even more striking surge leading to record volumes (14.016) and share (4.4%) and an all-time high 8th place first hit in February 2015. Adding Porsche (+56%), all five main VW Group brands are at least doubling the sturdy July market growth, an incredible performance that is reflected in the models ranking (see further down) but that is also likely to be related to the difficulty the Group is having getting its vehicles ready for the new WLTP emissions test standards, thus pushing as many new sales as possible between now and September 1 when WLTP gets online. Contrary to what LMC Automotive is currently saying, these additional sales aren’t self-registrations or fleet sales as private sales in Germany are in fact stronger this month (see detail in last paragraph of this article). We expect VW Group deliveries to be particularly weak come September as a result.

Skoda outsells Opel for the first time in German history.

Renault (+21%) is the other double-digit gainer in the Top 10 all the while Ford (+4%) and Hyundai (+1%) post very weak results. French-Romanian low-cost brand Dacia (+37%) continues to gallop ahead, this time soaring to #11 which is the brand’s highest ever ranking in Germany, also reached in August 2017. Aston Martin (+113%), Lamborghini (+86%), Subaru (+56%), Smart (+53%), Ferrari (+46%), Volvo (+44%), Jeep (+43%), DS (+41%), Citroen (+31%) and Lada (+20%) also make themselves noticed further down whereas in the naughty corner we find Rolls Royce (-60%), Land Rover (-52%), Tesla (-47%), Alfa Romeo (-34%), Nissan (-26%), Alpina (-24%) and Bentley (-20%).

The Leon and Arona (pictured) push Seat to its highest ever volume and share in Germany.

The models ranking is the theatre of a historical event. Illustrating the insolent health of all its main brands at home, the VW Group manages to monopolise the Top 9 for the very first time in German history. This unbelievable performance comes on the back of placing 8 nameplates in the Top 9 (June) and 8 in the Top 8 (May), both for the first time also, whereas the Group’s previous record before May this year was a much less impressive 5 nameplates in the Top 5 in November 2015February 2016, April 2016May 2016 and July 2016. The VW Group achieves this historical milestone in style, with 7 of these 9 star nameplates outpacing the market. The VW Golf (+20%), Passat (+37%), Tiguan (+73%) and Polo (+40%) ensure the Top Four is 100% VW as is the case YTD, followed by the Audi A4 (+33%), A3 (+11%), Seat Leon (+39%) equalling its highest ever ranking at #7 (also reached in August 2017), Audi A6 (+14%) and Skoda Octavia (+1%). As such, the Mercedes C-Class (-32%) is the only non-VW Group nameplate in the July Top 10, at #10.

The BMW 8 Series has landed (again).

Just outside the Top 10, the Ford Fiesta (+121%) finally gets boosted by the new model (as is also the case in the UK), the VW T-Roc breaks its ranking record at #13 (vs. #17 last month), the VW Transporter (#12), and Skoda Fabia (#14) ensure there are 12 VW Group nameplates in the Top 14, the Ford Ecosport (+127%), Citroen C3 (+105%), Dacia Duster (+105%), Seat Ateca (+105%), Renault Megane (+99%), Opel Crossland X (+92%), Smart Fortwo (+51%), Renault Clio (+50%), Audi A1 (+49%), Q2 (+40%), Q3 (+35%) and Q5 (+31%) post the largest improvements in the remainder of the Top 50, the Seat Arona (#26) breaks into the Top 30 for the first time and the Skoda Karoq (#45), Hyundai Kona (#81) and Volvo XC40 (#96) are the other recent launches (<12 months) inside the Top 100, the latter for the first time. Finally, we welcome two very significant new entrants in the German sales charts in July: the Audi Q8 at #213 and the BMW 8 Series at #275.

The Dacia Duster ranks 6th with private buyers in Germany in July.

Looking at private sales only, the VW Golf (+63%), Polo (+34%) and Tiguan (+69%) are the most popular, with the Golf (35.3%) the only one posting a Private Sales Ratio (PSR) superior to its YTD level just as the Polo (54.3%) and most strikingly the Tiguan (45.8% vs. 50.3% YTD) evolve below. However the explanation that WLTP related sales are solely triggered by an unusual amount of fleet sales and self-registrations comes undone when looking at the strength of German private sales this month. Instead, it would appear the VW Group has equally focused on private and other channels to achieve its history July performance ahead of the WLTP standards. Also, sensational performance of Dacia placing the Sandero (+16%) at #4 and the Duster (+116%) at #6 with 93.2% and 91.9% PSR respectively. With the T-Roc up to a fantastic 5th place at 55.9% PSR, well above the market (37%), this means the 6 best-selling vehicles with German private buyers come either from Volkswagen or Dacia. Notice also the Ford Fiesta up 230% to #8, the Skoda Fabia and Octavia both up 42% to #9 and #11 respectively, the Smart Fortwo up 30% to #12 and the Skoda Karoq cracking the Top 15.

Previous post: Germany First Half 2018: VW Tiguan #2, VW Group monopolises Top 6

Previous month: Germany June 2018: 8 VW Group nameplates in Top 9, market up 2.9%

One year ago: Germany July 2017: Mercedes at highest share this decade, VW down 13%

Full July 2018 Top 50 brands, Top 330 models and Top 15 private sales below.

Germany First Half 2018: VW Tiguan #2, VW Group monopolises Top 6

The VW Tiguan is up 16% to step up to 2nd place overall below the VW Golf.

Now updated with Private Sales models data.

* See the Top 50 All-brands, Top 350 All-models and Top 50 private sales by clicking on the title *

The German new car market is headed towards its biggest year so far this decade with deliveries up 2.9% over the First Half of 2018 to 1.839.031 units. It’s a very healthy gain with private sales vastly outpacing the overall market at +12.7% to 696.993 units and 37.9% share vs. 34.6% over the same period a year ago. Brand leader Volkswagen triples its home market growth at +9% to 19.7% share, almost one percentage point above its year-ago level (18.6%). In contrast, its nearest follower, Mercedes, skids down 3% to 8.8% and Audi is down 2% to round up the podium. Going against the premiumisation trend of the last few years (/decade), Ford rallies back up 6% to overtake BMW (-1%) for the 4th place overall. Opel (-7%) and Renault (-3%) suffer but Seat (+16%), Hyundai (+11%) and Skoda (+8%) excel. Outside the Top 10, Dacia (+25%) is very impressive, gaining 3 spots to #13, passing Peugeot (+13%), Mazda (-1%) and Nissan (-17%). Further down, Lamborghini (+30%), DS (+29%), Jeep (+19%), Smart (+18%), Ferrari (+14%), Iveco (+13%) and Honda (+10%) are the only carmakers delivering a double-digit gain.

Along with the Audi A4, the Skoda Octavia makes it 6 VW Group nameplates in the Top 6.

In the models ranking, unsurprisingly it looks like a 38th consecutive win is in store for the VW Golf up 4% to remain at 6.4% share. The VW Tiguan gains 16% thanks to the addition of the AllSpace 7-seat variant to step up to 2nd place which, if sustained until the end of the year, would be a new record for the nameplate. Counter-intuitively, the VW Passat about to be facelifted is up 3% to also overtake the VW Polo, down a worrying 9% despite the arrival of a brand-new generation. With the Audi A4 (+9%) in 5th place and the Skoda Octavia (+12%) in 6th, the Volkswagen Group monopolises the Top 6 in a historical first. It even trusted the entire Top 8 in May for the first time in German history. Propelled up 36% by heavy discounts on the outgoing generation, the Ford Focus posts the largest gain in the Top 30 and slices its ranking in two to #7. The VW Touran (+4%) and Audi A3 (+2%) replace the Opel Astra (-24%) and Mercedes E-Class (-3%) in the Top 10.

The VW T-Roc lands directly in 30th place and is the most popular newcomer in Germany.

Further down the ranking, the Opel Crossland X (+468%), Skoda Kodiaq (+134%), Dacia Duster (+80%), Opel Insignia (+425), Hyundai i20 (+33%), Mercedes GLC (+26%), Ford Kuga (+20%), Toyota Yaris (+20%) and BMW 5 Series (+19%) lodge the largest gains in the remainder of the Top 50. The most popular recent launch (<12 months) is the VW T-Roc landing directly at #30 and breaking into the Top 20 for the first time in June. It is followed by the Skoda Karoq (#58), Seat Arona (#64) both of which broke into the Top 50 in June, the Hyundai Kona (#99), Mitsubishi Eclipse Cross (#100), Kia Stonic (#109), BMW X2 (#139), Volvo XC40 (#189) and Jaguar E-Pace (#197), making the 9 best-selling newcomers and all newcomers ranking inside the Top 200 solely SUV nameplates.

The Dacia Sandero remains the most popular foreigner with private buyers at #6.

Over in a very vigorous private sales channel, the podium is identical to the FY2017 order with the VW Golf surging 36% to go from 26% Private Sales Ratio (PSR) to 33.9%, the VW Tiguan soaring 25% from 47.7% to 51.1% PSR but the VW Polo down 2% but improving its PSR from 52.8% to 56.6%. The Skoda Octavia scores the most impressive uplift in the Top 10 with Private volumes up 70%, a PSR going from 26% to 39.6% and a ranking going from #19 a year ago to #4. The Skoda Fabia (+7%) remains in 5th place meaning the VW Group monopolises the Top 5. The Dacia Sandero (+12%) matches the channel’s growth and remains the most popular foreigner with German private buyers at #6 but is now also the best-selling non-VW Group model. The Ford Kuga (+27%) and VW Touran (+54%) also shine in the Top 10 while the Fiat Ducato (+6%) makes it two foreigners in the Top 9. Dacia could be even headed towards 2 nameplates in the German Top 10 by the time 2018 comes to an end with the Duster up 81% and a staggering 15 spots to #12. The VW T-Roc lands at #13, much stronger than in the overall market, similarly the Skoda Karoq is at #27 and the Seat Arona at #34.

Previous post: Germany June 2018: 8 VW Group nameplates in Top 9, market up 2.9%

One year ago: Germany First Half 2017: Mercedes up, Volkswagen down but trusts Top 4

Full H1 2018 Top 50 All-brands, Top 350 All-models and Top 50 private sales vs. Full H1 2017 figures below.

Germany June 2018: 8 VW Group nameplates in Top 9, market up 2.9%

Audi A4 sales soar 32% year-on-year in Germany in June.

* See the Top 50 All-brands and Top 330 All-models by clicking on the title *

New car sales in Germany gain 4.1% year-on-year in June to 341.308 units, lifting the year-to-date tally up 2.9% to 1.839.031. Brand leader Volkswagen flatly beats its home market with a 10% surge to 19.5% share, way more than double the sales of #2 Mercedes (-10%) in difficulty. Below, Audi (+10%), BMW (+12%) and Ford (+9%) all excel while Opel (-5%) struggles. Hyundai (+14%) and Seat (+12%) shine in the tail end of the Top 10 unlike Renault (-13%). Dacia surges 49% to pots its third largest monthly volume ever at 7.957 (its record volumes were achieved in scrappage scheme-boosted 2008: 13.571 in May 2009 and 11.194 in April 2009), DS (+75%), Jaguar (+51%), Jeep (+43%), Ferrari (+37%), Porsche (+36%), Lexus (+31%), Alfa Romeo (+20%) and Subaru (+15%) also post impressive gains. At the other end of the stick, Infiniti (-56%), Maserati (-48%), Cadillac (-44%), Bentley (-42%), Aston Martin (-37%) and Chevrolet (-30%) all freefall.

The Duster surges 196% year-on-year to lift Dacia to third highest monthly volume.

After monopolising the Top 8 for the first time in history last month, the Volkswagen Group brilliantly manages its second best performance ever in June with 6 models in the Top 6: the VW Golf (-2%), Polo (+4%), Tiguan (+35%), Passat (+12%), Audi A4 (+32%) and Skoda Octavia (+14%). The Mini family is up 13% year-on-year and four spots on May to #7, its highest ranking since last December (#6). Unfortunately, models split is unavailable for the Mini lineup in Germany. The VW Transporter (+33%) still benefiting from bottlenecked sales from earlier in the year and the Audi A3 (+10%) ensure there are 8 VW Group nameplates in the June Top 9.

The Hyundai i20 gains 70% to become the best-selling foreigner in Germany in June.

Other great performers further down the ranking include the Dacia Duster (+196%), Ford Ecosport (+185%), BMW X1 (+113%), Hyundai i20 (+70%), Hyundai Tucson (+63%), Nissan Qashqai (+52%), Ford Fiesta (+42%), Mercedes A-Class (+39%) and Audi A5 (+25%). The VW T-Roc tops all recent launches again, breaking into its home Top 20 for the first time at #17 and distancing the Seat Arona at #33 (+19), Skoda Karoq at #42 (+13), Mitsubishi Eclipse Cross at #92 (+14),  Hyundai Kona at #96 (-9) and BMW X2 at #104 (+21).

Previous month: Germany May 2018: VW Group monopolises Top 8 for first time in history

One year ago: Germany June 2017: Renault and Seat shine in market down 3.5%

Full June 2018 Top 50 All-brands and Top 330 All-models below.

Germany May 2018: VW monopolises Top 5, VW Group monopolises Top 8 for first time in history

The Tiguan leaps up 20% to #2, helping VW monopolise the Top 5 for the first time. Picture autobild.de

* See the Top 50 best-selling brands and Top 325 models by clicking on the title *

The German new car market balances out its robust 8% gain in April with a disappointing 6% drop in May to 305.057 registrations, yet the year-to-date volume remains in positive at +2.6% to 1.497.723 units, at its highest at this stage of the year since 2000. Undisputed brand leader Volkswagen reverses the market decline to post a 6% gain to 20.9% share, its highest since February 2016 and over one percentage point above its YTD level of 19.7%. The news are not so great at Mercedes skidding 13% to 8.9% while Audi (-0.4%) manages to remain stable in 3rd place. Ford (-6%) follows the market but BMW (-16%) and Opel (-15%) are in great difficulty this month.

The VW Transporter continues to catch up on lost sales earlier in the year.

Skoda (-3%), Renault (-1%) and Seat (+10%) all outpace the overall decline and complete a Top 9 brands identical to the YTD order. Further down, Alpina (+50%), DS (+45%), Ferrari (+32%), Jeep (+29%), Morgan (+23%), Rolls Royce (+20%), Subaru (+13%) and Dacia (+11%) are the only manufacturers managing a double-digit year-on-year gain in May whereas the list of imploding brands is long, led by Aston Martin (-60%), Bentley (-54%), Land Rover (-50%), Nissan (-43%), Cadillac (-39%), Tesla (-38%), Maserati (-35%), Jaguar (-33%), Mazda (-22%), Ssangyong (-22%), Lexus (-21%) and Mitsubishi (-19%). Reborn Alpine is up one spot on April to #47 but down 14% to 18 sales.

The new 7 Crossback helps DS sales lift up 45% in Germany in May.

Over in the models ranking, the VW Golf posts a third consecutive 4% drop but remains ultra-dominant at 6.4% share, 2.5 times the amount of the #2, the VW Tiguan in excellent shape at +20% to 2.6%. It is the fourth #2 finish of 2018 for the Tiguan, reflected in a 2nd spot YTD which would be an all-time record if sustained until the end of 2018. The VW Polo (-13%) and Passat (-19%) disappoint while the VW Transporter (+57%) continues to catch up on a bottleneck of sales due to a stop-sale order on it diesel variants which affected an estimated 10.000 to 15.000 vehicles in January and February. You have read this right: the Top 5 best-sellers are 100% Volkswagen in Germany for the first time in its 80 year-history. The brand’s previous best was 4 models in the Top 4, a performance it managed 6 times in the past: in January 2014February 2014, May 2015October 2015October 2016 and January 2017. VW missed out on monopolising the FY2017 Top 4 because of the Polo (#5) but is on track to do so in 2018 (Golf/Tiguan/Passat/Polo).

Along with the Audi A4 and A3, the Skoda Octavia enables the VW Group to monopolise the May Top 8.

But the Volkswagen Group does even better, monopolising the Top 8 for the first time in history according to BSCB files with the Audi A4 (+3%) at #6, the Audi A3 (+7%) at #7 and the Skoda Octavia at #8 (+8%). The Group’s most recent best performance was a much less impressive 5 nameplates in the Top 5 in November 2015February 2016, April 2016May 2016 and July 2016. The Mercedes C-Class (-22%) and Ford Focus (+17%) are the only non-VAG nameplates in the May Top 10. Only a dozen models manage double-digit gains in the remainder of the Top 50: the Opel Insignia (+93%), Audi Q5 (+63%), Dacia Duster (+31%), Skoda Kodiaq (+28%), Ford Kuga (+26%), Ford C-Max (+22%), Renault Clio (+21%), Fiat 500 family (+18%), Toyota Yaris (+12%), Audi Q2 (+17%) and Audi A5 (+10%). The VW T-Roc remains the most popular recent launch but is still relatively shy at #22, distancing the Seat Arona at #54 (+9), Skoda Karoq at #55 (+11), Hyundai Kona at #87 (+23) and Mitsubishi Eclipse Cross at #106 (+12).

Previous month: Germany April 2018: VW Transporter soars to highest-ever 2nd place

One year ago: Germany May 2017: YTD Top 4 now 100% Volkswagen

Full May 2018 Top 50 brands and Top 325 models below.

Germany April 2018: VW Transporter soars to highest-ever 2nd place

After a stop sales on diesel variants, the VW Transporter is catching up on lost time.

* See the Top 50 best-selling brands and Top 325 models by clicking on the title *

New car sales in Germany are up a very robust 8% year-on-year in April to 314.055 registrations, lifting the YTD volume up 5% or 57.000 units to 1.192.666, its highest level at this stage of the year since 2000. Brand leader Volkswagen almost doubles its country’s growth rate with a very impressive 15% year-on-year uplift to 20.6% share, its highest in over two years: since the 20.9% hit back in February 2016. The Top 7 brands replicate the YTD order, with Mercedes (+8%), Audi (-1%), Ford up a cool 15% and BMW (+5%) rounding out the Top 5 and Opel (+3%) and Skoda (+12%) below. However it’s Seat (+37%) and Hyundai (+19%) that post the largest year-on-year upticks in the Top 10. Below, Rolls-Royce (+80%), Honda (+32%), Peugeot (+28%), Dacia (+26%), DS (+25%), Kia (+24%), Lada (+24%) and Smart (+23%) also perform strongly while Alpine is reborn at #48.

…its ancestor, the VW Kombi, ranked #3 in 1950

Over in the models ranking, below the VW Golf in difficulty at -4%, the VW Transformer shoots up 97% on April 2018 and a staggering 29 spots on March to land directly in 2nd place with 7.365 sales, now ranking at #27 YTD vs. #22 over the FY2017. There is one explanation behind this madness: a delivery stop on all diesel Transporters affected an estimated 10.000 to 15.000 vehicles in January and February, waiting to be approved and delivered. As a result Transporter sales logically sank at the start of 2018: -66% in January (787), -79% in February (512) and -23% in March (3.052). April sales are a mere catchup on lost time that should extend to May and June figures. This performance isn’t due to high sales of campervan-ready models as we previously mentioned. Still, this is the highest ever monthly ranking by the legendary Kombi, as its ancestor, the first generation Bus peaked at #3 annually in 1950.

The Duster (+92%) helps Dacia up 26% in Germany in April.

The Tiguan (+18%) completes a podium 100% VW, cementing its 2nd place YTD (+11%) above the Passat, down to #5 in April but up 7% year-on-year. At #4, the Ford Focus (+53%) continues to evolve at its highest level in a decade, benefitting from generous discounts on the outgoing generation. The Skoda Kodiaq (+122%), Opel Insignia (+113%), Dacia Duster (+92%), BMW 5 Series (+74%), Seat Ibiza (+61%), Mercedes GLC (+60%), Ford Fiesta (+57%), Ford Kuga (+38%), Skoda Octavia (+34%), Hyundai i20 (+32%) and Hyundai i30 (+32%) register the largest gains in the remainder of the Top 50. The VW T-Roc betters its highest ranking by 9 spots to hit #23 this month, by far topping recent launches (<12 months) ahead of the Opel Crossland X at #51 (-8), the Seat Arona at #63 (+4), Skoda Karoq at #66 (-10) and Opel Grandland X at #71 (-19). Finally, we welcome the Jaguar i-Pace at #270, the Alpine A110 at #279 and the Ferrari Portofino at #315.

The new generation boosts Opel Insignia sales up 113% year-on-year.

Previous month: Germany March 2018: VW T-Roc takes off, Ford Focus at highest in 14 years

One year ago: Germany April 2017: VW, Mercedes, Audi struggle in market down 8%

Full April 2018 Top 50 brands and Top 325 models below.

Germany March 2018: VW T-Roc takes off, Ford Focus at highest in almost 14 years

The VW T-Roc finally breaks into its home Top 50 without hurting the Tiguan, but the Golf is down.

* See the Top 50 best-selling brands and Top 325 models by clicking on the title *

The German new car market is down 3.4% year-on-year in March to 347.433 registrations, yet at 878.611 units the year-to-date volume is at its highest since 2000, up 4% on the same period in 2017. Weak diesel sales, down 25% to just 31.4% share this month, have pulled the overall market down whereas petrol sales are up 9% to hit 64% share. Last month, a court decision gave German cities the authority to decide whether to ban diesel vehicles from their streets, likely to have dampened even further German buyers’ interest in diesel cars. Premium and luxury brands are hit the hardest this month with Bentley (-64%), Infiniti (-54%), Aston Martin (-39%), Tesla (-36%), Rolls-Royce (-35%), Maserati (-33%), Lotus (-31%), Volvo (-25%), DS (-19%), Lexus (-16%), Porsche (-14%), Audi (-13%), Jaguar (-11%), BMW (-5%) and Mercedes (-5%) all losing significant ground while among mass brand Opel (-23%) and Renault (-16%) in great difficulty.

The Ford Focus hasn’t ranked that high in Germany since September 2004.

Market leader Volkswagen bucks the overall trend for once with a 2% improvement, just like Hyundai (+11%), Seat (+5%) and Skoda (+4%) in the Top 10. Below, Mitsubishi (+43%), Honda (+22%), Smart (+16%), Alfa Romeo (+13%), Jeep (+10%), Dacia (+9%) and Peugeot (+8%) are the best performers among mass brand while Lamborghini (+90%), Cadillac (+88%), Chevrolet (+38% and Alpina (+15%) top small-volume brands. Over in the models ranking, the VW Golf puts an end to five consecutive months of 20%+ year-on-year gains with a 2% drop to 6.4% share, still 3 times as much as the next best-seller, the VW Tiguan up 5%. Likely boosted by generous discounts just as the new generation of the model is about to be revealed in China, the Ford Focus edges up one spot further to climb onto the monthly German podium for the first time in almost 14 years, since September 2004 when it ranked #2.

The Opel Grandland X hits a record #52 in Germany in March. Picture largus.fr

The VW Passat surges 41% to #4 but the VW Polo isn’t benefitting from its new generation with a steep 26% drop at #5, ahead of the Skoda Octavia (+5%) and VW Touran (+2%). Further down, the Mitsubishi Space Star (+77%), Mercedes GLC (+46%), Hyundai i20 (+42%), Nissan Qashqai (+30%), BMW X1 (+22%), Hyundai Tucson (+22%) and BMW 2 Series (+21%) impress. The VW T-Roc finally gets its break: up 26 spots on last month to break into its home Top 50 for the first time – and by far – at #32, also becoming the most popular new launch in the country. Looking at the Golf and Tiguan behaviours (see above), there doesn’t seem to be any cannibalisation happening just yet, but we will pay special attention to Golf figures in the coming months. The T-Roc is now followed by the Opel Crossland X at a best-ever #43 (+14), also hit last November, the Opel Grandland X also breaking its ranking record at #52 (+14), the Skoda Karoq at #56 (-2) and the Seat Arona at a record #67 (+13).

Previous month: Germany February 2018: Ford Focus at highest in over 7 years, market up 7.4%

One year ago: Germany March 2017: Opel, Renault up, largest Q1 volume this decade

Full March 2018 Top 50 brands and Top 325 models below.

Germany February 2018: Ford Focus at highest in over 7 years, market up 7.4%

The Ford Focus ranks 4th in Germany, it highest since October 2010. 

* See the Top 48 brands and Top 320 models by clicking on the title *

German new car sales are once again frankly above their year-ago level in February at +7.4% or roughly 18.000 units to 261.749 registrations, leading to a year-to-date volume up 9.5% to 531.178. For once, brand leader Volkswagen beats the market with a 12% year-on-year gain to 18.3% share, yet this is almost two percentage points below its January level of 20.2%. Audi (-4%) overtakes Mercedes (+1%) despite remaining in negative territory but remains #3 year-to-date while Ford and Opel (each up 7%) both pass BMW (-1%) to rank 4th and 5th respectively, in the case of Opel the brand’s best ranking at home since last October. Skoda (+18%), Renault (+12%), Hyundai (+10%) and Seat (+21%) all post very satisfying gains but remain at the tail end of the German Top 10. Beyond, Peugeot surges 44%, Smart is up 36%, Dacia up 31%, Volvo up 23%, Citroen up 19% and Porsche up 10%. Among smaller carmakers, DS (+129%) and Lamborghini (+41%) shine.

The 3008 (+86%) helps Peugeot up 44% in Germany. Picture autobild.de

Model-wise, the VW Golf manages a stunning 5th consecutive month above +20% at +21% to 6.9% share and is followed like in January by the VW Tiguan (+11%) distancing the VW Passat (+6%). The Ford Focus surges 36% to 4th place, the nameplate’s highest ranking in Germany in over 7 years, since October 2010! The Audi A4 is up 13% to #5, the VW Touran up 38% to #7, the Skoda Fabia up 28% to #12 with the Audi Q2 (+48%), BMW X1 (+30%), Fiat 500 (+28%), Mercedes GLC (+26%), VW Caddy (+26%), Mercedes E-Class (+20%) the most dynamic in the Top 30. Notice also the Opel Insignia up 72% thanks to the new generation, the Citroen C3 up 83% (including the C3 Aircoss), the Dacia Duster up 57% and the Peugeot 3008 up 86%. Once again the VW T-Roc disappoints at a low 58th spot selling 1/4 of the more expensive Tiguan and beaten among recent launches (<12 months) by both the Skoda Karoq (#54) and Opel Crossland X (#57). Both the Seat Arona (#58) and Hyundai Kona (#89) break into the German Top 100 for the first time this month.

Previous month: Germany January 2018: VW above 20% share, T-Roc weak, market up 11.6%

One year ago: Germany February 2017: Audi snaps 10% share of falling market

Full February 2018 Top 48 brands and Top 320 models below.

Germany January 2018: VW above 20% share, T-Roc weak, market up 11.6%

The VW T-Roc hasn’t yet cracked the Top 50 at home. Picture autobild.de

* See the Top 50 brands and Top 320 models by clicking on the title *

The German new car market starts 2018 with a fantastic 11.6% year-on-year gain in January – almost 30.000 additional units – to 269.429 registrations. 5 of the Top 6 best-selling carmakers trail the market though, with the Top 10 identical to the FY2017 order. Volkswagen gains 10% to 20.2%, its first time above 20% in one year,  Mercedes is up 8% to 9.8%, Audi down 3% to 7.8% and BMW up 2% to 7.7%. Hyundai (+30%), Renault (+24%), Seat (+24%), Skoda (+17%) and Ford (+16%) post the largest year-on-year improvements in the Top 10. Below, Alfa Romeo (+64%), Cadillac (+58%), Jeep (+42%), Kia (+41%), Rolls Royce (+38%), Lada (+37%), Porsche (+37%), Toyota (+37%), Peugeot (+34%), Lamborghini (+31%), Dacia (+29%), Land Rover (+26%), Citroen (+25%), Smart (+23%) all at least double the market’s growth.

The BMW 5 Series is up 122% in January thanks to the new generation. 

Model-wise, the VW Golf (+31%) impresses with a 4th consecutive month of double-digit gains, followed by the Tiguan (+11%) and Passat (-12%), Volkswagen monopolising the podium like it did over the FY2017. The rest of the Top 7 is identical to the FY2017 order: Mercedes C-Class (-1%), VW Polo (-5%), Audi A4 (+12%) and Skoda Octavia (+14%). The BMW 5 Series (+122%), Mercedes GLC (+65%), Ford Focus (+63%), BMW 1 Series (+54%), Ford Kuga (+52%) and Audi A6 (+34%) post the largest gains in the Top 15.

The Dacia Sandero is the #1 “true” foreigner in Germany this month. 

Further down, the Dacia Sandero (+40%) is the best-selling “true” foreigner at #28 (removing Skoda and Seat nameplates), with the Citroen C3 (+98%), Audi Q2 (+92%), Opel Insignia (+83%), Mazda CX-5 (+76%) and Renault Captur (+48%) also making themselves noticed in the Top 50. The Opel Crossland X (#49) is the only recent launch (<12 months) inside the Top 50 this month, with the VW T-Roc up 59 spots on December to a lukewarm 57th place, nowhere near the levels it has already reached in markets such as Austria (#6). The Opel Grandland X is up 22 ranks on last month to #66, the Skoda Karoq up 24 to #74, the Mitsubishi Eclipse Cross up 203 to #82, the VW Arteon up 26 to #101, the Seat Arona up 68 to #103, the Kia Stonic up one to #106 and the Hyundai Kona up 52 to #110.

Previous post: Germany Full Year 2017: VW places Golf, Passat and Tiguan on podium

One year ago: Germany January 2017: Mercedes above 10%, BMW X1 up to record #7

Full January 2018 Top 50 brands and Top 320 models below.

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