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USA October 2018: FCA (+15.4%) single-handedly pulls market up 0.2%

Without FCA, the U.S. market would be down 1.2% this month. Ram (+14%) and its pickup shine. 

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

Whereas most analysts had predicted a drop, the U.S. new light vehicle market edges up 0.2% year-on-year in October to 1.359.980 units, leading to a year-to-date tally up a similarly reserved 0.5% at 14.309.010. The Seasonally Adjusted Annualised Sales Rate is down 2.1% year-on-year to 17.59 million, yet this is the highest so far in 2018 and since November 2017 (17.65m). The unexpected market uptick, as tiny as it is, can be solely traced to Fiat Chrysler Automobiles, shooting up 15.4% year-on-year to almost 180.000 units, buoyed by extremely strong deliveries at Jeep (+8.5%) up for the 10th straight month, Ram (+14%), Dodge (+38.4%), Chrysler (+20.6%) and Alfa Romeo (+44.1%). Among the Top 6 Groups, only Toyota Motor (+1.4%) posts a (slim) gain only thanks to the Toyota brand (+1.7%) whereas Lexus (-0.8%) drops. In contrast, General Motors (-5.3%), Ford Motor (-4%), American Honda (-4.1%) and Nissan Motor (-9.5%) all post significant losses. This posts includes exclusive BSCB estimates for all October General Motors brands and models sales as the company now only reports quarterly.

The Tacoma posts a 10th consecutive double-digit gain, helping Toyota Motor up 1.4%.

Further down, Jaguar Land Rover (+25.4%) excels, Daimler AG (+0.9%) and Hyundai-Kia (+0.7%) edge up but the BMW Group (-1.3%) and the Volkswagen Group (-3.9%) are in decline. Subaru (+2.5%) extend is streak of year-on-year gains to 83 consecutive months but Audi’s equivalent streak of 107 months is brutally ended by its first drop in 9 years (no interruption since October 2009) at -17.3% this month. Tesla (+861%) is up almost 10-fold on October 2017 thanks to the gearing up of the Model 3 but drops two spots on September to #17, back below BMW and Lexus. Volkswagen (+4.6%) and Hyundai (+2.8%) are also strong while further down Land Rover (+43.3%), McLaren (+23.5%) and Infiniti (+15.4%) also impress.

Thanks to the new Ascent, Subaru extends its streak to 83 consecutive year-on-year gains…

After 16 consecutive months of year-on-year gains, the Ford F-Series (-7%) endures a second straight decline and impacts the performance of the Ford brand as a whole, counting for 38% of its deliveries this month. The Ram Pickup (+11%) holds onto the #2 spot for the third consecutive month, scoring its third highest ever volume at 49.186 below the 51.856 of last month and the 49.912 of last August. Let this sink in for a minute: whereas Ram’s previous record (48.710 in July 2005) stood for over 13 years, it has been beaten three consecutive times this year. The Chevrolet Silverado (-14%) ensures the podium is 100% full-size pickup, followed as is the case year-to-date by three SUVs: the Toyota RAV4 (-0.2%), Honda CR-V (+0.2%) and Nissan Rogue (-8%). Below, the Toyota Camry (+3%) uncharacteristically posts a gain just as all other top-selling passenger cars struggle mightily: the Honda Accord (-11%), Civic (-26%), and Toyota Corolla (-11%) all fall by the double-digits, with the Chevrolet Equinox (+6%) finding its way inside the Top 10 again.

…whereas Audi ends its own positive streak at 107 months, despite the arrival of the Q8.

Outside the Top 10, the Toyota Tacoma (+30%) lodges a 10th consecutive double-digit gain, the Tesla Model 3 (+12141%) scores a second consecutive Top 20 finish, with SUVs signing 12 of the 17 largest year-on-year gains in the remainder of the Top 60: the Dodge Grand Caravan (+357%), GMC Terrain (+87%), VW Tiguan (+48%), Audi Q5 (+35%), Hyundai Tucson (+32%), Honda Pilot (+31%), Jeep Compass (+26%), Hyundai Elantra (+24%), Chevrolet Colorado (+21%), Chrysler Pacifica (+22%), Subaru Forester (+19%), Toyota Highlander (+18%), Chevrolet Trax (+17%), Honda Odyssey (+15%), Jeep Cherokee (+15%), Ford Explorer (+13%), Toyota 4Runner (+13%). The Subaru Ascent (#65) crosses the 6.000 unit-mark for the first time and remains by far the most popular recent launch (<12 months) above the Ford Ecosport (#85), Hyundai Kona (#89) and Nissan Kicks (#107). Finally, this month we welcome the Audi Q8 (#233) and Jaguar i-Pace (#273) in the U.S. sales charts.

Previous month: USA September 2018: FCA > Ford, Jeep and Ram defy market down 4.9%

One year ago: USA October 2017: Market down 1.1% but SAAR remains above 18m

Full October 2018 Top 15 groups, Top 40 brands and Top 280 models below.

USA September 2018: FCA > Ford, Jeep & Ram defy market down 4.9%

New all-time volume records for both Ram and its Pickup.

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

New light vehicle sales in the U.S. drop 4.9% year-on-year in September to 1.449.226 units, meaning the year-to-date volume is now up just 0.5% to 12.943.305. Note September 2017 results were inflated by one-off replacement sales after Hurricane Harvey struck the country in August. The Seasonally Adjusted Annualised Selling Rate (SAAR) is down 3.6% year-on-year to 17.54 million vs. 18.20 in September 2017, yet this is the first 17m+ SAAR since June and the highest SAAR in almost a year, since the 17.97 million of October 2017 and eclipsing the previous 2018 high of 17.33 established in March. The event of the month is FCA shooting up 14.7% to just under 200.000 sales in a sea of negative performances, outselling Ford Motor (-11.3%) for the first time in almost 3 years (since November 2015) for the third place overall. This is FCA’s highest September total volume since 2000 (219.966) and at 149.713 retail sales the highest since 2000 also (189.794). Ford Motor sees its retail sales drive 12.6% to 148.233, padded somewhat by fleet sales down 6.7% to 49.171. Trucks (-9.9%) and SUVs (-2.7%) fail to compensate for abysmal car sales (-25.7%). The groups ranking is dominated by General Motors (-15.8%) with exclusive BSCB estimates for all September General Motors brands and models sales are included in this article as the company now only reports quarterly. The year-to-date figures are actual.

The Jeep Cherokee hits a new ranking record this month at #11. Pictures

Toyota Motor (-10.4%) complete a groups podium exclusively scoring double-digit declines, with Nissan Motor (-12%) and American Honda (-7%) also in difficulty while the BMW Group (+0.2%), Hyundai-Kia (-0.6%) and the Volkswagen Group (-2.6%) beat the market. In the brands ranking, Ford (-11.5%), Toyota (-10.9%) and Chevrolet (-17.8%) compose a podium entirely in freefall – similarly to the groups charts – ahead of Honda (-8.2%) and Nissan (-13.3%) also falling faster than the market. Jeep (+14.1%) stop the haemorrhage with a record September volume at 83.764 units, ending the month above Subaru up 3.5% to sign an incredible 82nd month of consecutive year-on-year gains. Hyundai (+3%) impresses at #8 while Ram (+9.2%) simply signs an all-time volume record at 56.447. Confirming FCA’s exceptional shape this month, Dodge (+40.6%) is among the best performing brands outright below Tesla (+275.6%) posting a fourth consecutive monthly volume record at 29.975, breaking into the Top 15 and outselling BMW and Lexus for the first time, and McLaren (+52.7%). Alfa Romeo (+29.3%) and Volvo (+10.3%) are the only other carmakers scoring a double-digit gain in September while Audi (+0.2%) edges up to extend its streak of consecutive year-on-year gains to 107 months.

The Toyota Tacoma advances in the double-digits for the 9th straight month.

Model-wise, the Ford F-Series (-9%) puts an end to 16 consecutive months of year-on-year upticks but Ford points out an average transaction pricing (ATP) up $1.000 vs. September 2017 to $46.600 per truck and even $59.100 per truck for the Super Duty variant. Main architect of Ram’s all-time record, the Pickup brilliantly manages a second all-time volume record in a row, breaking the 50.000 unit-milestone for the first time in history at 51.856, eclipsing its previous all-time high of 49.912 hit last month by almost 2.000 sales. The Chevrolet Silverado (-18%) suffers in third place, distancing the 3 best-selling SUVs in the country: the Toyota RAV4 (-12%), Nissan Rogue (-11%) and Honda CR-V (-1%) surprisingly all in negative. The Toyota Camry (-20%) remains the best-selling car in the U.S. despite a hefty loss, with the Honda Accord (-15%) and Civic (-30%) the only other passenger cars in the Top 10.

New volume record for Tesla just under 30.000 sales thanks to the Model 3 up to #13.

Outside the Top 10, the Jeep Cherokee surges 87% to break its ranking record at #11 (pb #12 in August 2016), also managing its 2nd highest volume ever at 23.836 below August 2016 also (23.932). The Toyota Tacoma (+23%) posts a 9th consecutive month of double-digit gains, reaching its highest ranking this century for the 2nd time in the past 3 months at #12. The Tesla Model 3 is starting to appear at a level more attuned to its record 2016 orders, celebrating one year in market with its first 20.000+ month and an 8 spot uplift on August to a record #13, the nameplate’s first time among the U.S. Top 20 best-sellers. Other great performers in the Top 50 include the Dodge Grand Caravan (+344%), Honda Pilot (+50%), Dodge Journey (+48%), Jeep Compass (+46%) and Hyundai Elantra (+38%). The Subaru Ascent is the best-selling recent launch (<12 months) at #74 above the Ford Ecosport (#86) and Hyundai Kona (#90). The Cadillac XT4 lands at #236.

Previous month: USA August 2018: Subaru, Ram Pickup break records, market edging up

One year ago: USA September 2017: First gain this year, SAAR at highest in 12 years

Full September 2018 Top 15 groups, Top 40 brands and Top 280 models below.

USA August 2018: Subaru, Ram Pickup break records, market edging up

The Ram Pickup beats a volume record dating from 2005, a time when it was still called Dodge Ram.

* See the Top 15 groups, Top 35 brands and Top 275 models by clicking on the title *

The U.S. new light vehicle market edges up 0.8% year-on-year dip in August to 1.494.900 deliveries, meaning the year-to-date volume is now up 1.1% to 11.477.500. The Seasonally Adjusted Annualised Selling Rate (SAAR) is up just 0.6%  to 16.69 million vs. 16.59 million in August 2017 when Hurricane Harvey significantly impaired sales. This is the lowest SAAR in one year, down 0.2% on July (16.73m) and 5.6% on June (17.32m). Passenger cars accentuate their fall further at -19% to fall to just 28.9% share, the first time in U.S. history that passenger cars drop below the symbolic 30% share mark. Passenger cars are on track to fall for the 5th straight year by the time 2018 comes to an end. In contrast, light trucks bounce up 10% to an all-time record 71.1% market share, meaning light trucks now outsell passenger cars by almost 2.5 to 1. The U.S. market had its groove seriously cut back by a paltry performance by General Motors down a ghastly 13% year-on-year on pulled back incentives. Exclusive BSCB estimates for all General Motors brands and models are included in this article as the company now only reports quarterly.

The all-new Ascent pushes Subaru U.S. monthly sales above 64.000 for the first time.

This fall by GM isn’t enough to deprive the company from the group’s pole position, with Toyota Motor (-2%) and Ford Motor (+4.1%) facing opposite fortunes and completing the podium. Ford achieves this solid output thanks to fleet sales up 15% to 24.1% of its mix while retail sales are up 1.1% to 75.9%, cars are down 21.3%, trucks up 5.7% and SUVs up 20.1%. But no other manufacturer gains more ground and volume than FCA this month, up 10% to 193.700 units thanks to fantastic performances by Ram (+26.5%) and Jeep (+19.6%). All other Top 10 groups are in positive except the BMW Group (-1.5%). That includes Nissan Motor (+3.7%), Hyundai-Kia (+3.5%), Honda Motor (+1.3%) and the VW Group (+0.7%). Subaru (+1.4%) scores an all-time monthly volume record at 64.088 units, eclipsing the 63.342 of last December and extending its streak of year-on-year gain to an incredible 81 consecutive months – almost 7 years! Just below Mazda (-0.1%) and Daimler AG (-17.1%), Tesla advances 522.1% to a third all-time volume record in a row at 23.175 and now ranks #13 group YTD.

The Cherokee (+85%) helps Jeep up 19.6% in August.

Over in the brands ranking, Ford (+4.2%) stays on top and is the only marque above 200.000 sales this month, distancing Toyota (-1.2%) and Chevrolet (-14.9%), with Honda (-0.04%), Nissan (+4.4%) and Jeep (+19.6%) in tow. Ram (+26.5%) and Hyundai (+8.4%) also shine in the Top 10 whereas Subaru (+1.4%) and Kia (+1%) are more discreet but still in positive. Just outside the Top 10, GMC (-8.5%) and Dodge (-18.4%) struggle as do Mercedes (-16.8%) and Lexus (-7.1%). Audi (+5.5%) extends its streak of year-on-year gains to 106 months and will reach an incredible 9 consecutive years of gains in October… Alfa Romeo (+96.5%), Acura (+14.8%), Land Rover (+13.6%) and Volvo (+12.2%) also impress whereas Genesis (-66%), Smart (-52.8%), Fiat (-35.2%), Jaguar (-20.4%), Cadillac (-17.5%), Mini (-14.6%) and Porsche (-13.3%) are in crisis.

Acura gains 14.8% thanks partly to the new RDX.

Model-wise, the Ford F-Series (+6%) enjoys a 16th consecutive year-on-year gain and the 22nd increase in the past 23 months, even posting its highest August result since 2005 at 81.839 deliveries. At 603.926, the F-Series’ YTD volume remains an all-time record after 8 months, up 0.8% on its previous record run of 2004 that led it to an all-time high 939.511 U.S. sales that year – albeit shoed in by record September (99.720) and December (95.393)… But the big event of August is in 2nd place: bolstered by a new generation, the Ram Pickup shoots up 33% year-on-year to break the nameplate’s all-time monthly volume record at 49.912, eclipsing a previous best that stood for over 13 years: 48.710 in July 2005, at a time when FCA’s star pickup truck was still called the Dodge Ram. The previous record for the Ram-branded era was 47.792 in September 2016. Also, it is the first time since May 2017 that the Ram Pickup outsells the Chevrolet Silverado, estimated to drop 10% this month, to rank #2.

The refreshed Honda Pilot is up 60% year-on-year in August.

Below the three top-selling pick-ups we find the three top-selling SUVs – also the case YTD albeit in a different segment order: the Toyota RAV4 (-2%) distances the Honda CR-V (+12%) and Nissan Rogue (+12%), a performance earning the RAV4 the #1 SUV spot YTD, knocking off the Rogue despite the latter scoring an August volume record. The Top 10 is completed by embattled passenger cars: the Toyota Camry (-19%), Honda Civc (-24%), Honda Accord (-11%) and Toyota Corolla (-5%). At #13, the Toyota Tacoma (+35%) continues to align spectacular results. Below, the Nissan Murano (+97%), Jeep Cherokee (+85%), Jeep Compass (+76%), Honda Pilot (+60%), Kia Sorento (+34%), Chevrolet Colorado (+26%) and Toyota Highlander (+24%) all impress in a Top 50 where the Kia Optima (+57%) is the only passenger car making itself noticed. The Tesla Model 3 (#21) edges up 2 spots on July to a new record volume (17.800), with the Hyundai Kona (#81), Ford Ecosport (#82) and Subaru Ascent (#89) far below among other recent launches (<12 months).

Previous month: USA July 2018: Jeep, Volkswagen, Subaru unable to prevent 3.7% dip

One year ago: USA August 2017: Toyota RAV4 repeats volume record in market hit by Harvey

Full August 2018 Top 15 groups, Top 35 brands and Top 275 models below.

USA July 2018: Jeep, Volkswagen, Subaru unable to prevent 3.7% dip

Jeep (+15.2%) helps FCA to a 5th consecutive year-on-year gain.

* See the Top 15 groups, Top 40 brands and Top 275 models by clicking on the title *

After a surprisingly strong First Half, new light vehicle sales in the U.S. mark a pause in July at -3.7% to 1.364.961 units with one less selling day and one less weekend vs. July 2017, however the year-to-date volume is still in positive at +1.1% to 9.982.617 deliveries. Most analysts including myself predict the Second Half of 2018 to be slow, partly because of a rising supply of late-model used vehicles coming off lease but also higher interest rates and slower economic growth. As if on cue, the Seasonally Adjusted Annualised growth Rate (SAAR) drops to 16.73 million this month, the first time it falls below 17 million this year, the weakest since the 16.58 million of August 2017 (disrupted by Hurricane Harvey) but only a smidge below the 16.79 million of a year ago in July 2017. Reproducing an overall picture that has been true for some years now, light truck sales gain 4.3% year-on-year whereas passenger cars skid down 18%.

Source: Automotive News

According to ALG cited by Automotive News, incentives are up 3.2% year-on-year to $3,754 per car (see detail by manufacturer above), with Toyota (7.4%), Honda (6.8%) and Subaru (5.5%) the only manufacturers to hold incentives below 10% of their average transaction prices (ATP). Finally, as is now the case for two in three months, exclusive BSCB estimates for all General Motors brands and models are included in this article as the company now only reports quarterly. FCA (+5.9%) is the only Big 6 manufacturer in positive in July – and for the 5th time running – helped by a record showing by Jeep (see further down) and strong retail sales (+6%) to 153.925 vs. just 17.045 fleet shipments. FCA’s average transaction price (ATP) is up 3.3% to $34,537. The Volkswagen Group (+7.9%) is also impressive on the back of strong crossover sales with an ATP including Porsche up 2.5% to $35,521.

Thanks to the Atlas (+398%) and Tiguan (+283%), Volkswagen gains 12.7% in July.

In contrast, GM is estimated at -3%, Ford Motor is down 3.3% as retail sales drop by double digits (trucks +10%, crossover/SUVs -1.5%, cars -28%), Hyundai-Kia returns to negative at -5.1% (Hyundai-Genesis fleets down an abysmal 51%), Toyota Motor suffers its largest drop of 2018 at -6% (trucks +2.2%, cars -18%, ATP up 3% to $31,505) but also manages to reduce incentives by a sharp 18% to just $2,346, Honda Motor sinks 8.2% (trucks +3.2%, cars -19%, ATP up 3% to $28,064) and Nissan Motor implodes 12.9% as it continues to withdraw from profit-eroding fleet sales and pares back incentives down 7.3% year-on-year to $4,199 per car (ATP ex-Mitsubishi is down 0.3% to $27,190). In the premium aisle, the BMW Group manages to limit the damage to -0.3% but Jaguar Land Rover loses 10.9% and Daimler AG dives 20.1%.

As predicted, the Ascent enables Subaru to extend its winning streak to 80 consecutive months of gains.

Over in the brands ranking, Ford (-2.9%) is leader by less than 1.500 units, with Toyota (-5.1%) placing at a very close second. Chevrolet (+0.8%) is estimated to edge up while Honda (-8.4%) and Nissan (-15.7%) post steep declines to round up the Top 5. Jeep (+15.2%) scores a new July record while Subaru (+6.7%) extends its streak of year-on-year gains to 80 consecutive months (ATP up 3.2% to $28,605). Kia (-5.2%) outsells sister brand Hyundai (-2.4%) for the first time in the past 10 months but both see their ATP fall: -2.9% to $29,122 for Hyundai and -1.4% to $22,477 for Kia. Premium-wise, Lexus (-12.1%), Mercedes (-19.9%) hit by 2019 model inventory shortfalls and a technical glitch, Acura (-6.6%), Infiniti (-10.1%) and Lincoln (-11%) all crash whereas it’s a positive month for BMW (+0.1%), Cadillac (est.+1%) and Audi (+2.1%) extending its streak of year-on-year gains to an incredible 105 months. Tesla (+445.5%) breaks its all-time volume record for the third time in 2018 on the back of gearing up Model 3 deliveries, with Alfa Romeo (+64.6%), McLaren (+34.2%), Mitsubishi (+24%), Volvo (+23.8%) and Volkswagen (+12.7%) the only other double-digit gainers. In the naughty corner stand Genesis (-62.6%), Fiat (-44.7%), Smart (-43.4%) and Jaguar (-40.6%).

The Nissan Kicks, replacing the Juke, has been very well received so far in the USA.

The Ford F-Series (+2%) goes against the grain to deliver a 15th consecutive year-on-year gain and the 21st increase in the past 22 months, and its YTD volume, up 5% to 522.087, is now up 1.6% on its record run of 2004 that led it to an all-time high 939.511 U.S. sales that year – albeit shoed in by a record December at 95.393. The Chevrolet Silverado (-2%) is estimated to drop YoY but holds onto the 2nd spot whereas the Toyota RAV4 (-2%) snaps the last step of the podium off the Ram Pickup (+1%) despite Ram 1500 sales up 13% to 27.812 including retail sales up 17%. This is only the third time in history the RAV4 ranks on the U.S. podium after July 2017 and August 2017 and the nameplates’ 4th monthly volume above 40.000 after July, August and September 2017. The RAV4 however still trails the Nissan Rogue (-18%) by over 2.000 sales for the 2018 title of #1 SUV in the U.S.

Honda Insight

The Honda CR-V (+3%) is now well ahead of the carmaker’s best-selling cars the Civic (-28%) and Accord (-19%) both imploding and outsold by both the Toyota Corolla (-6%) and Camry (-22%). Outside the Top 10, the Toyota Tacoma (+26%) hits its highest U.S. ranking this century at #12, the Jeep Wrangler (+14%) breaks its July volume record and the VW Atlas (+398%), VW Tiguan (+283%), Ford Transit (+191%), Jeep Cherokee (+71%), Jeep Compass (+63%), Subaru Crosstrek (+59%), Kia Optima (+38%), Honda Pilot (+30%) and Toyota 4Runner (+26%) lodge some of the most impressive surges near the top. The Ford Ecosport (#73) leads all recent launches again (<12 months), distancing the Subaru Ascent (#80) up a smashing 142% on its inaugural month in June, the Hyundai Kona (#88) and the Nissan Kicks (#127) up 322% on its launching score. Notice also the relaunched Honda Insight just below 2.000 sales for its first full month.

Previous post: USA First Half 2018: Ford F-Series, Jeep and Subaru at record pace

Previous month: USA June 2018: Hyundai, Jeep and Subaru lift market up 5.6%

One year ago: USA July 2017: Toyota #1 brand, RAV4 breaks records, market down 7%

Full July 2018 Top 15 groups, Top 40 brands and Top 275 models below.

USA First Half 2018: Ford F-Series, Jeep and Subaru at record pace

The Ford F-Series is evolving 4.1% ahead of its all-time record 2004 volume.

* See the Top 15 groups, Top 40 brands and Top 285 models by clicking on the title *

After seven consecutive years of annual gains and record sales in 2016, light vehicle deliveries dropped 1.8% to 17.25 million units in 2017. A year ago, halfway through 2017, the picture was grim with 6 consecutive months of year-on-year declines. Even though for 2018 most analysts predicted (and still do) the first annual result below 17 million annual units since 2014, the First Half of the year is anything but gloomy. 4 out of 6 months were in positive and sales are actually up 2% or over 170.000 units year-on-year to 8.624.101 at the half-way mark. Crossovers alone are up 14% to 3.2m units or 38% of the market, that’s half a million more than passenger cars whereas the latter outsold crossovers by 260.000 units a year ago, with light trucks representing roughly 70% of the market or their highest ever level. Worse: at a projected 5.3m units for the Full Year, passenger car sales are slated to fall to their lowest annual U.S. volume since… 1958! The industry warns of a painful second half when the effects of the announced import tariffs – if at all implemented – could be felt. Note all H1 figures are official for General Motors which now reports quarterly.

FCA is up 5% mainly thanks to Jeep (+21.8%).

For now, among the main Groups FCA is the best performer over the period at +5% to 13% share, followed by General Motors up 4.2% to 17.1% and Toyota Motor at +3% to 13.8%. All other major players lose ground year-on-year, with Nissan Motor (-3%) hit the hardest as it slims down on fleet sales, Hyundai-Kia (-2.1%) finally ending 17 months of declines in May, Ford Motor (-1.8%) and American Honda (-0.5%). The Volkswagen Group soars 6.2% and Jaguar Land Rover is up 5.4% while the BMW Group (+3.1%) zooms past Daimler AG (-1.9%) to take the lead of premium Groups.

Subaru is on a 79-month streak of consecutive year-on-year gains.

In the brand detail, Ford recedes 1.3% to lose half a percentage point of market share to 14.2% whereas its immediate followers Toyota (+3.2%) and Chevrolet (+4.8%) both outpace the market and improve their shares to 12.2% and 11.8% respectively. The only two changes in the Top 10 vs. H1 2017 are Honda (-0.4%) overtaking Nissan (-4.3%) to #4 and GMC (+2.4%) passing Ram (-6.9%) to #10, yet the H1 2018 Top 10 is identical to the FY2017 order. Jeep (+21.8%) is the best performer in the Top 20, scoring the two largest volumes in its history over the period: 98.382 in March and 97.287 in May. Subaru is on an incredible 79-month streak of consecutive year-on-year gains and lifts 5.9% in H1 to an all-time high 322.860.

The Stelvio pushes Alfa Romeo sales up 230%.

Further down, Alfa Romeo is the largest gainer in the U.S. market over the period with deliveries up 230% thanks to the arrival of the Stelvio crossover. Tesla comes second with a 89.9% surge now that the Model 3 is truly gearing up (see further down), with the U.S. EV maker beating its all-time monthly volume record twice over the period: in March (10.020) and June (11.362), the brand’s very first five-digit monthly sales figures. McLaren (+75.7%), Volvo (+39.6%), Land Rover (+24.9%), Mitsubishi (+23.4%), Mazda (+15.7%) and Volkswagen (+7.2%) also post very solid gains where on the other side of the spectrum Smart (-67.2%), Fiat (-43.6%), Jaguar (-28.4%), Genesis (-26.8%), Maserati (-20.1%), Bentley (-14.5%) and Chrysler (-13.2%) hit the brakes.

The new generation (pictured) could pull the Toyota RAV4 back to the #1 SUV spot.

Model-wise, the Ford F-Series is comfortably headed towards a 37th consecutive annual win but more importantly it could be set for a new annual volume record: its H1 2018 tally, up 5% year-on-year to 451.138, is also up 4.1% on its H1 2004 volume which led to the nameplate’s all-time volume record of 939.511… Note that average transaction prices are the highest of any full-size pickup at $46.800. The podium remains 100% full-size pickup with the Chevrolet Silverado (+11%) and Ram Pickup (-7%) in tow. Like it was the case a year ago, the 3 next best-sellers are all SUVs, with the Nissan Rogue (+11%) in the lead again but the Toyota RAV4 (+7%) now above the Honda CR-V (-4%). Keep in mind that contrary to Canada, Rogue U.S. sales include the Rogue Sport (aka Qashqai).

The new generation is responsible for a 227% push by the VW Tiguan.

The Toyota Camry remains the most popular passenger car in the country, but only edges up 1% despite a completely new generation launched in the meantime. The Honda Civic (+0.3%) lurks just 785 units behind while the Toyota Corolla (-9%) is now impatiently awaiting the launch of the new generation hatch. Breaking into the Top 10 for the first time and knocking the Honda Accord (-14%) out in the process, the Chevrolet Equinox (+17%) posts the largest gain among the country’s ten best-sellers and sets a new half-year volume record. The Jeep Wrangler is propelled up 35% to #13 by the new generation, the Toyota Tacoma soars 23% to #16, the Jeep Cherokee gains 40% to #19, with the Jeep Compass (+240%), VW Tiguan (+227%), Subaru Crosstrek (+71%), Mazda CX-5 (+42%), Honda Pilot (+40%), Chevrolet Colorado (+39%) and Hyundai Tucson (+35%) also in great shape.

The Tesla Model 3 topped the mid-sized premium sedan segment in May and June.

Over two years after its unveiling and the record-breaking 420.000 pre-orders, the Tesla Model 3 is starting to make an impact on the U.S. sales charts. Just as Elon Musk raced to meet an objective of 5.000 Model 3 produced per week thanks to an additional assembly line set up under a tent (!), the Model 3 becomes the most popular recent launch in the country (<12 months) at #94 with 24.367 sales. It even topped the mid-sized premium sedan segment both in May and June and ends H1 in 2nd place below the Mercedes C-Class (29.659). Despite dubious interior quality, the Ford Ecosport hits the bullseye with 23.610 sales at #97, distancing the Hyundai Kona (#128), Range Rover Velar (#167), Kia Stinger (#168), BMW X2 (#183), Alfa Romeo Stelvio (#184) and Volvo XC40 (#194).

Previous post: USA June 2018: Hyundai, Jeep and Subaru lift market up 5.6%

One year ago: USA First Half 2017: Rogue, CR-V and RAV4 outsell Altima, Civic and Camry in crossover push

Full H1 2018 Top 15 groups, Top 40 brands and Top 285 models vs. Full H1 2017 figures below.

USA June 2018: Hyundai, Jeep and Subaru lift market up 5.6%

The Elantra (+34%) helps Hyundai up 19.6% in June.

* See the Top 15 groups, Top 40 brands and Top 275 models by clicking on the title *

June marks the fourth month of year-on-year gain in 2018 after January, March and May with light vehicle sales up 5.6% to 1.556.596 units, helped by an extra weekend of sales compared to June 2017. At 17.47 million, the seasonally adjusted annualised sales rate (SAAR) is up markedly on both June 2017 (16.72m) and last month (16.91m). Light trucks account for 67% of the market, the highest level ever recorded for June. According to ALG, the average transaction price is up 0.7% year-on-year to $33,148 in June, for an average incentive of $3,779 – that’s a 11.4% ratio vs. 11% a year ago, while fleet sales are estimated by J.D. Power to account for 20% of the market, a slight drop on June 2017. Strikingly, all Top 10 groups post a year-on-year gain this month. After ending a straining 17-month streak of negative results last month, Hyundai-Kia accelerates further at a brilliant +9% in June, FCA advances for the fourth consecutive month at +8.5% with retail sales at their highest June level since 2004 at 155.208.

The facelifted Cherokee sees its sales surge 89%, helping push Jeep up 18.9%.

Meanwhile General Motors is up an estimated 5.7% thanks to average incentives of over $5,200 per vehicle (see detail below). All other major manufacturers trail the market, led by the American Honda (+4.8%) where light trucks gain 12% to a new June record (78.483), Volkswagen Group (+3.8%), Toyota Motor (+3.6%) where light trucks (+13%) offset passenger cars (-9.2%), Nissan Motor (+3.5%) and Ford Motor (+1%). At Nissan, light truck sales are up 9.7% while cars are down 7.5%. At Ford, retail sales are up 2.9% to 156.788 while fleet deliveries drop 2.3% to 73.847. The BMW Group (+0.8%) towers above a struggling Daimler AG (-9.9%) to slip past it YTD.

The all-new Ascent will ensure Subaru moves onto an 80th consecutive uplift in July…

What’s the incentives situation? According to ALG, average new vehicle incentives are up slightly less than the market at +4.6% to $3,779. Those above the average are Daimler AG at $5,759 (up a stark 14% on June 2017) the BMW Group at $5,585 (+22%), General Motors at $5,256 (+18%), FCA at $4,526 (+3.2%), Ford Motor at $4,400 (+2.1%), Kia at $3,834 (+12%) and the Volkswagen Group at $3,828 (+22%). Those that don’t need to fuel growth with rebates are Subaru at $1,499 (+57%), American Honda at $1,940 (-3.3%), Toyota Motor at $2,288 (-14%), Hyundai at $2,809 (-12%) and Nissan Motor at $3,703 (-9.4%).

Tesla is up 191.3% year-on-year to hit its largest ever monthly U.S. volume.

Brand-wise, Ford leads the way again, edging up just 1% but its SUV and crossover sales shoot up 8.1%. Toyota (+4.4%), Chevrolet (+5.4%), Nissan (+2.5%) and Honda (+5%) follow but all trail the market whereas Hyundai (+19.6%), Jeep (+18.9%) and Subaru (+15%) – posting an incredible 79th consecutive year-on-year uplift – light up the rest of the Top 10. Just outside, GMC soars 13% while further down, Alfa Romeo (+121.1%), Mitsubishi (+46.2%), Volvo (+35.1%), Land Rover (+21.2%), and Mazda (+20.4%) all shine. Audi (+0.3%) edges to a 104th consecutive month of year-on-year gains. The best performance this month goes to Tesla, the biggest gainer in the entire market at a whopping +191.3% on June 2017, also snapping its largest ever monthly volume at 11.362, only the 2nd time after last March (10.020) that Tesla lodges a five-digit monthly figure.

A Toyota RAV4 in runout mode reclaims the title of #1 SUV in the U.S.

Over in the models aisle, the Ford F-Series continues to gallop well ahead of the competition with a 14th consecutive month of year-on-year gains, yet it trails the market with sales up 2% just as the other two dominating full-size pickups: the Chevrolet Silverado is estimated to gain 4% and the Ram Pickup just 1%. The Toyota RAV4 (+11%) is in runout mode before the arrival of the new generation in Fall, and as a result edges past the 2018 segment leader, the Nissan Rogue, itself up a splendid 14%. The Honda CR-V (+18%) ensures the Top 6 is 100% list trucks like last month, with the Honda Civic (+1%) the best-selling passenger car once again, a notch above the Toyota Camry (-4%) and Corolla (-9%) just as the Ford Escape (+6%) rallies back up 4 spots on May to #8, its first Top 10 ranking since last November.

Inspired by the success of the Ford Ecosport, Nissan has launched the Latin America-made Kicks.

Robust gainers further down include the VW Tiguan (+435%), Jeep Cherokee (+89%), Dodge Journey (+86%), Subaru Crosstrek (+84%), Jeep Compass (+82%), Hyundai Tucson (+62%), Chevrolet Trax (+53%), Chevrolet Colorado (+44%), Honda Pilot (+36%) and the Toyota Tacoma (+36%) improving again on an outstanding score last month to post the nameplate’s largest volume in at least 14 years. Among recent launches (<12 months), the Ford Ecosport improves 23% on May to post its largest volume so far at 6.756, reclaiming the title of most popular U.S. launch off the Tesla Model 3 at 6.062 (-3%), itself leading the mid-sized premium sedan segment for the 2nd month running ahead of the Mercedes C-Class (5.742), Audi A4 (3.893), BMW 3 Series (3.551) and Lexus IS (2.017). Finally, 3 new nameplates land in June: the Subaru Ascent at #156, Nissan Kicks at #214 and the new Honda Insight at #233.

Previous month: USA May 2018: GM and FCA strong, Tesla Model 3 leads segment

One year ago: USA June 2017: Market down 3% for 6th consecutive month of decline

Full June 2018 Top 15 groups, Top 40 brands and Top 275 models below.

USA May 2018: GM and FCA strong, Tesla Model 3 leads segment

The Tesla Model 3 is the best-selling mid-sized premium sedan in the US in May.

* See the Top 15 groups, Top 40 brands and Top 275 models by clicking on the title *

New light vehicle sales in the U.S. post a third positive month for 2018 after January and March at +5% to 1.595.690 units, lifting the year-to-date volume up 1.3% to 7.071.275. Keep in mind these figures include BSCB’s exclusive estimates for all General Motors brands and models as the company now only reports sales quarterly, with the next press release due next month. The Seasonally Adjusted Annualised Selling Rate (SAAR) is up 5.3% year-on-year to 16.91 million, however this is the first time it drops below 17 million since last August (16.14 million) when sales were hampered by Hurricane Harvey and after a peak of 18.58 million in September 2017. People close to the matter have left it slip that General Motors enjoys a very strong month as the country’s most popular group in May with sales up 12% whereas archenemy Ford Motor only edges up 0.5% and Toyota Motor drops 1.3%. FCA is the other hero of the month, surging 11.5% ahead of May 2017 to hit its largest May volume since 2004. American Honda (+3.1%) trails the market slightly and Nissan Motor (-1.8%) drops just as Hyundai-Kia finally ends a horrid 17-month streak of negative results by gaining 5.9% to 125.518 sales.

The Compass (+223%) helps Jeep to its 2nd largest monthly volume in history.

Onto the brands ranking, where Ford (+0.8%) maintains a comfortable lead over Toyota (-1.5%) holding on to its 2nd spot ahead of a fast-advancing Chevrolet (+11.9%). Jeep soars 28.8% to snap its second highest ever monthly volume at 97.287, only eclipsed by the 98.382 of last March. The first-ever 100.000 result is tantalisingly close and should be reached in the coming months. Hyundai (+11.5%) is the third carmaker to manage a double-digit gain in the Top 10 just as Subaru posts an incredible 78th concecutive year-on-year gain at +7.1% to 60.146, in stark contrast with its situation back at home. Nissan (-3.8%) continues to refocus out of fleet sales and is in negative as a result, Outside the Top 10, Tesla is once again the most notable performer with deliveries up 127.7% to reach its second highest monthly volume ever at 9.220 units thanks to the gearing up of the Model 3 (see further down). Alfa Romeo (+158.7%), Volvo (+50.6%), Land Rover (+42.3%), Mitsubishi (+31.7%), GMC (+18.6%) and Mazda (+15.1%) are also very impressive whereas Smart (-66.8%), Fiat (-46%), Genesis (-38.6%), Jaguar (-24.9%), Maserati (-24.9%), Bentley (-21.4%) and Chrysler (-18.1%) all implode.

The Chevrolet Silverado (+23%) propels General Motors sales up 12% in May.

The Ford F-Series easily remains the most popular vehicle in the US, helped by $12.000 incentives and posting a 13th consecutive year-on-year gain at +11% to deliver its best May volume since 2000. The Chevrolet Silverado, in runout mode and discounted by $13.000 before the arrival of the 2019 model, is growing faster at +23% while at #3 the Ram Pickup combines a dubious mix of highest incentives ($16.000) and smallest gain (+4%). The Nissan Rogue soars 18% to return to the #1 spot in the SUV segment it holds year-to-date, edging past the Toyota RAV4 (-0.4%, awaiting the new generation) for just 211 sales with the Honda CR-V (+12%) in excellent shape at #6. The best-selling passenger car only manages a poor 7th place overall: the Honda Civic (+7%) overtakes the Toyota Camry (-8%) but remains below YTD at 144.897 vs. 150.580 for the Camry. The Chevrolet Equinox surges by an estimated 42% to remain at #9 with the Toyota Corolla in difficulty (-10%) rounding up the Top 10.

Outstanding result for the Toyota Tacoma.

Below, the Jeep Wrangler (+26%), Cherokee (+63%) and Compass (+223%) fully benefit from new models, the Toyota Tacoma (+21%) manages its highest monthly volume in at least 14 years at 21.380, with the VW Tiguan (+380%), GMC Terrain (+105%), Chevrolet Traverse (+86%), Subaru Crosstrek (+74%), Dodge Journey (+37%) and Honda Pilot (+36%) all posting spectacular gains. Keeping the best for last: the main event of the month is the gearing up of the Tesla Model 3, up 22 spots and 61% on April to reach 6.250 sales, a new monthly record for any Tesla nameplate in the US, beating the 5.850 sales reached by the Model S in December 2016. The Model 3 therefore becomes the best-selling recent launch (<12 months) in the US for the fist time above the Ford Ecosport (5.481) and Hyundai Kona (5.079). Perhaps most significantly, the Tesla Model 3 takes the lead of its segment in the US for the first time, outselling all other mid-sized premium sedans including the Mercedes C-Class (5.419), Audi A4 (3.472), BMW 3 Series (3.428) and Lexus IS (2.180).

Previous month: USA April 2018: Jeep (+20%), Tesla (+60%) impress, Nissan (-29%) implodes

One year ago: USA May 2017: Market down 0.5% despite strong light truck sales

Full May 2018 Top 15 groups, Top 40 brands and Top 275 models below.

USA April 2018: Jeep (+20%) and Tesla (+60%) impress, Nissan (-29%) implodes in market down 4.8%

First Top 10 ranking and new monthly volume record for the Jeep Wrangler.

* See the Top 15 groups, Top 40 brands and Top 275 models by clicking on the title *

The U.S. market literally enters unchartered territory in April with no official sales reporting by General Motors who has chosen to only publish sales data quarterly from now on, the same way as Tesla. This is a very significant event that drops the U.S. in the same basket as other markets with incomplete reporting such as South Africa and most of the Middle East where Mercedes has opted out. This is the time for BSCB to step up and inaugurate General Motors exclusive estimates for each brand and model which have been included in our data for the month. Overall, the U.S. light vehicle market drops 4.8% in April to 1.357.819 but with two less selling days than in April 2017 the Seasonally Adjusted Annualised Sales Rate (SAAR) is actually up 1.1% year-on-year to 17.1 million, marking four consecutive months above 17 million this year. The YTD volume remains in positive, just: up 0.3% or 16.000 units to 5.475.585. Without the ever-lasting strength of SUVs and crossovers, the market would have fallen a lot steeper, with Volkswagen reporting that SUVs account for over 50% of its sales YTD, BMW boasting of a 51% SUV share in April and Hyundai scoring an all-time SUV volume record this month at 45.7% of its total sales. Meanwhile the trend is bound to accelerate, with Ford announcing last month that it wouldn’t replace the Fusion, Fiesta and Taurus (the last US vehicle to top the passenger cars ranking in 1996).

First U.S. Top 100 finish for the Tesla Model 3. Picture

Reports talked of General Motors down “between 2.5% and 3%” year-on-year in April: we have set our figure at -2.74% to 237.700 sales, which enables the group to stay well ahead of Ford Motors down 4.5% to 204.000 units due to lower fleet and car sales. GM’s advantage YTD climbs up to roughly 153.000 units at 953.500 vs. 800.650 for Ford Motor. Toyota Motor posts its first year-on-year decline of 2018 at -4.7% with slim light truck gains failing to compensate for steep car sales declines. Fiat Chrysler Automobiles is the only Top 7 group to lodge a year-on-year gain at +4.5%, bolstered by strong Jeep sales an fleet sales up to 22% of its mix vs. 17% a year ago just as retail sales are down 1%. Below Honda (-9.2%) and Hyundai-Kia (-8.4%) both in difficulty, Nissan Motor implodes at a very harsh -26.6% to just 96.000 units, however it maintains its 5th spot YTD. BMW Group (+4.2%), the VW Group (+3.4%) and Daimler AG (+2.1%) are all up.

It’s a catastrophic month for Nissan (-29.1%) with the Maxima hit the hardest at -62%.

Brand-wise, Ford (-4.1%) and Toyota (-5.1%) keep the lead while roughly following the market with Chevrolet (-0.8%) resisting a lot better in third place. Jeep stuns once again with a round 20% year-on-year gain to just under 83.000 sales, the largest improvement for any brand in the Top 25 and only double-digit gain alongside Volvo up 17% at #25. In the remainder of the Top 10, only Subaru (+1.5%) is in positive, signing a 77th consecutive month of gains, whereas Kia (-5.2%), GMC (-7.2%), Honda (-8.4%), Hyundai (-10.7%) and most strikingly Nissan (-29.1%) all drop. Further down, notice Mercedes (+4.8%), Volkswagen (+4.5%), Dodge (+3.9%), BMW (+3.8%) posting solid gains in context while Audi sports a 102nd consecutive monthly uptick: no interruption since December 2007. Among smaller marques, Alfa Romeo (+172.8%), Tesla (+59.7%) and Land Rover (+23.7%) shine.

The VW Atlas is the best-selling recent launch in the U.S. for the 8th straight month…

The Ford F-Series completes a full year of monthly gains with deliveries up 3% to over 73.000, a comfortable 28.000 unit-gap over the #2, the Chevrolet Silverado (+12%) with the Ram Pickup (-4%) returning to third place and making the U.S. podium 100% Full-size pickups for the first time in 2018. The Toyota RAV4 (-2%) leaps up two spots on March to #4, cementing its title of best-selling SUV in the country and outselling the Toyota Camry (-5%) for the 2nd time since the new gen Camry was launched in late 2017. The Jeep Wrangler is posting the most impressive scores of any nameplate in the U.S. once again, up 58% year-on-year thanks to the new model to break its all-time volume record (29.776) and ranking record (#6) for the second month running after reaching 27.829 and #11 in March. Accordingly, this is the first time the Wrangler ever ranks among the U.S. Top 10 best-selling vehicles.

But the Ford Ecosport is catching up fast. Picture

Inside the Top 10, notice also the Chevrolet Equinox (+32%) in outstanding shape, whereas the Toyota Corolla (-17%) and Honda CR-V (-13%) take a beating. Further down, the largest year-on-year uplifts in the remainder of the Top 50 are achieved by the Jeep Compass (+227%), VW Tiguan (+195%), Subaru Crosstrek (+70%), Dodge Journey (+39%), Chevrolet Traverse (+34%), GMC Terrain (+30%), Hyundai Tucson (+30%), Honda Pilot (+22%), Dodge Grand Caravan (+21%) and Jeep Cherokee (+20%). The VW Atlas tops recent launches (<12 months) for the 8th consecutive month at #69 – no interruption since September 2017 – but this time the Ford Ecosport, up 60% and 50 spots on March, is breathing down its neck just one spot and 127 units below at #70. The Tesla Model 3 breaks into the U.S. Top 100 for the very first time in April, up 20 ranks on last month to #93, distancing the Hyundai Kona also posting its very first U.S. Top 100 at #99 (+45), the Volvo XC40 at #166 (+27) and the Kia Stinger at #168 (+6).

Previous month: USA March 2018: Largest gain in over 2 years, Jeep beats volume record

One year ago: USA April 2017: Fourth consecutive month of year-on-year decline

Full April 2018 Top 15 groups, Top 40 brands and Top 275 models below.

USA March 2018: Largest gain in over 2 years, Jeep beats volume record

Jeep improves its monthly record by 8.000 sales and is now just 1.600 units off 100.000.

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

Updated with amended Tesla figures

In March, new light vehicle sales in the U.S. post a sturdy 6.4% year-on-year gain – the largest since February 2016 – to 1.655.864 registrations, lifted by heavy discounts, strong fleet deliveries and one additional weekend of sales. The Seasonally Adjusted Annualized Sales Rate (SAAR) rallies back up to 17.49 million, the highest so far in 2018, vs. 16.82 in March 2017, 17.12m in February of this year and 17.18m in January. The Q1 2018 volume is up 2% on the same period in 2017 to 4.117.766 units. Light trucks sales continue all guns blazing with a 16.3% year-on-year surge in March to a new all time record 1.116.280 units or 67% share vs. a steep 9.2% decline to 539.584 passenger cars at 32% share, with light trucks now outselling passenger cars almost 2 to 1. Year-to-date, light trucks are up 9.8% to 2.736.038 whereas passenger cars are down 10.8% to 1.374.507. Looking into the detail of light truck segments, it’s once again crossovers that pull the market up with an outstanding 27% uptick to 572.829 and up 18.2% YTD to 1.415.954 – alone outselling passenger cars for the third month in a row – while pickups are up 7.9% this month to 260.949 and up 2.8% YTD to 653.891 and SUVs up 6.6% to 747.837 in March and up 1.2% YTD to 436.587.

Despite the up-trend over Q1, 2018 sales are still expected to drop on 2017 over the Full Year, potentially hampered by a rise in interest rates. According to Edmunds, average interest rates on new vehicle loans are at their highest since 2009 at 5.7% vs. 5.2% in February and 5% in January. The continuous shift from cars to light trucks is lifting the average transaction price to $35.285 in March according to Kelley Blue Book, up 2% or $703 year-on-year but down $23 on last month. According to ALG, average incentives are up 8% year-on-year to $3.750 or 10.6% of the average sticker price, the 20th time it matches or exceeds the 10% benchmark in the past 21 months. The most generous manufacturers are BMW at $5.324 per car (+18%), General Motors at $5.082 (+12%), Daimler at $4.997 (+13%), FCA at $4.424 (+4%), Nissan at $4.206 (+6%), Ford at $4.150 (+1%), Kia at $3.886 (+15%) while carmakers below the market average are Subaru at $1.390 (+55%), Honda at $1.884 (-13%), Toyota at $2.510 (+16%), Hyundai at $2.760 (+27%) and Volkswagen at $3.681 (+6%).

The Ford F-Series sees its average transaction price climb to $46.800.

Group-wise, General Motors (+15.7%), FCA (+12.1%) and the Volkswagen Group (+12%) post the only double-digit gains in the Top 10. This is GM’s last sales report until July as the company announced this week it would switch to quarterly reports. According to Automotive News, “GM will also no longer report monthly sales in China or Brazil. The company will provide monthly sales data to the U.S. Federal Reserve, other government agencies and industry associations across the globe but that data will not be made public.” This is a major and surprising hit to the transparency of U.S. new vehicle sales reporting setting us back to the 1980s which could have a ripple effect throughout the entire industry. In this context, GM retail sales are up 14%, fleet share is 22% vs. 20.7% a year ago, crossover sales are up 41%, light truck sales up 15% and car sales down 11%. GM has achieved strong results this month thanks to incentives soaring up 12% to 15% of its average transaction price (ATP) of $34.912, itself down 3.8% year-on-year.

As for FCA, this is its first year-on-year gain since August 2016, putting an end to 18 straight months of decline, with retail volumes up 11% and fleet accounting for 25% of its March total vs 23% a year ago. Here too incentives are above average at 13% of its ATP of $34.240 (+3.5%). Subaru is up 5.9% to post a new March volume record and extend its sales streak to 76 consecutive months of year-on-year gains. Despite a 55% hike, Subaru still manages to keep its incentives to the lowest in market at $1.390 or less than 5% of its ATP of $27.877. Honda Motor is up 3.8% with incentives at a low 7% of its ATP of $27.784. Ford Motor (+3.5%) posts its first gain of 2018 and boasts the highest average transaction price or all high volume brands at $37.197 (+3.3%) with incentives at 11% of this ATP. Toyota Motor is also up 3.5% with low incentives at 8% of its ATP of $32.085, hitting its highest Q1 volume in a decade at 507.000 units.

The Nissan Rogue breaks its all-time volume record at 42.151 units.

Hyundai-Kia is the hardest hit at -5.5%, the company’s 16th consecutive month of decline, and this despite generous incentives: Hyundai is at 12% of its ATP of $22.581 (-1.2%) and Kia is at a whopping 17% of its ATP of $23.033 (+1.3%). Nissan Motor has also spent a lot on incentives this month at 15% of its ATP of $27.438 (-0.5%) but drops 2.1% while luxury marques Daimler (-2.7%) and the BMW Group (-0.4%) also lose ground. Further down, Tesla (+61.6%), Volvo (+53.7%) and Mazda (+35.7%) all post spectacular gains with Jaguar Land Rover (+10.2%) also in great shape. Brand-wise, Ford (+3.7%) distances Chevrolet (+15.6%), Toyota (+4.5%), Nissan (-3.6%) and Honda (+2.6%), reflecting their respective groups’ results.

Jeep gallops ahead to a new all-time monthly record volume thanks to a 44.7% surge to 98.382 units, it’s not quite the six-digit figure that FCA hastily announced earlier this week, but still an almost 8.000 unit-improvement on the previous record of 90.545 set back in May 2016, at the time the 6th all-time record in the previous 18 months after March 2015 (71.584), April 2015 (71.759), May 2015 (79.652), August 2015 (80.804), December 2015 (89.654) and May 2016 (90.545). In other words, despite a hiatus of almost two years, Jeep’s U.S. sales record has improved by 37% in three years, and the much-awaited six-digit result should com with the arrival of the pickup variant of the Wrangler expected for 2019.

Audi has now been growing for 101 consecutive months (since December 2007)…

Among other brands posting very strong results this month, Alfa Romeo is up 364.1% with the arrival of the Giulia and Stelvio, Land Rover is up 37.8%, Buick up 28%, Mitsubishi up 21.7%, Acura up 15.7%, Chrysler up 14.9%, Cadillac up 12.7% and GMC up 11.4%. At the other end of the scale, Smart (-71.7%), Fiat (-47.2%), Jaguar (-34.2%), Bentley (-33.7%), Maserati (-32.5%), Genesis (-21%), Ram (-13.3%), Mercedes (-11.1%) and Hyundai (-10.9%) endure the most painful falls. We’ll end on the most impressive streak of year-on-year gains in market: Audi, thanks to deliveries up another 7.4%, has now been growing for an uninterrupted 101 months…

Model-wise, the Ford F-Series is up a solid 7% year-on-year to post its best March score since 2000, seeing its average transaction price grow by $1.700 per vehicle vs. March 2017 to reach $46.800. This means Ford U.S. banked $4 billion worth of revenue just on this nameplate in March. The Chevrolet Silverado impresses with a 24% gain in 2nd place while the Nissan Rogue is up 7% to break its all-time volume record at 42.151 including the Rogue Sport aka Qashqai. The Ram Pickup (-11%) is stuck in 4th place ahead of the Toyota Camry (-1%), RAV4 (+9%) and Honda Civic (+3%). Over the First Quarter of 2018, the Rogue leads the SUV race with an almost unsurmountable 25.000 unit-advantage over the RAV4. The Chevrolet Equinox (+41%) crosses the 30.000 monthly sales milestone for only the second time in the nameplate’s career at 31.940, 2nd best-ever below the 32.784 of last December.

Record Crosstrek sales help Subaru to a 76th consecutive year-on-year gain.

Partly justifying Jeep’s all-time record in March, the new Wrangler smashes its volume record thanks to a 70% year-on-year surge to 27.829 units vs. a previous best of 22.615 in March 2015. The Wrangler is up 11 spots on February to #11, also believed to be the nameplate’s highest U.S. ranking, beating the #17 reached in June 2016 and 2017. The Jeep Cherokee (+63%), Toyota Tacoma (+21%), Jeep Compass (+553%), Mazda CX-5 (+91%), GMC Terrain (+99%), Buick Encore (+82%) reaching an all-time best, Chevrolet Traverse (+41%), Honda Pilot (+42%), Subaru Crosstrek (+88%) beating its volume record, Chrysler Pacifica (+40%), Chevrolet Colorado (+52%), Hyundai Tucson (+31%) and Honda Odyssey (+28%) also impress in the Top 50: that’s not a single passenger car, 9 SUVs, 2 MPVs and 2 pickups. The best-selling recent launches are the VW Atlas (#77), Toyota C-HR (#83) and Tesla Model 3 (#113) selling a record 3.820 in March and 8.180 in Q1 according to official Tesla reports. The Hyundai Kona is up 97 spots on its inaugural month in February to #142 and the BMW X2 (#197) as this month’s new arrival.

Tesla Model 3.

Tesla says it sold 8.180 units of the Model 3 in the U.S. over Q1 2018, making it the brand’s best-seller for the first time. All Model 3 produced were sold in the U.S., with worldwide deliveries of the Model S at 11.730 and of the Model X at 10.070. 4.060 Model S and X vehicles were in transit to customers at the end of Q1, 68% higher than at the end of Q4 2017. An additional 2,040 Model 3 vehicles were also in transit to customers. Tesla Q1 production totals 34.494 units, up 40% on Q4 2017 and the largest volume in Tesla history. 24.728 were Model S and Model X, and 9.766 were Model 3. Tesla announced on April 3 that in the past seven days 2.020 Model 3 were produced and 2.000 more would be produced in the following seven days, matching the amount of Model S and X combined. As of mid-April 2018, Model 3 volume now exceeds Model S and Model X combined.

Previous post: USA Full Year 2017: Exclusive State by State rankings now available

Previous month: USA February 2017: Toyota & VW Group stay afloat in market down 2.4%

Previous year: USA Full Year 2017: First decline since 2009, RAV4 & Rogue outsell all passenger cars

Full March 2018 Top 15 groups, Top 40 brands and Top 280 models below.

USA Full Year 2017: Exclusive State by State rankings now available

The Ford F-150 tops 31 States out of 51 in 2017.

For the fourth year in a row and thanks to  we can share with you today separate rankings of the Top 10 best-selling vehicles for each U.S. State over the Full Year 2017. This data is exclusive to BSCB, you won’t find it anywhere else. Like in 2016, the methodology for this ranking is different the monthly U.S. data we publish, with pickup variants counted separately, which makes a lot of sense as they are basically different vehicles altogether. This way, the Ford F-Series is split into F-150, F-250 Super Duty, F-350 Super Duty and up, the Chevrolet Silverado into 1500, 2500HD and up, Ram 1500, 2500 and up, etc. Once again the market steers clear of cars to launch into trucks: a truck is #1 in 47 States out of 51 vs. 45 in 2016, 43 in 2015 and 39 in 2014, with cars winning just 4 States vs. 6 in 2016, 8 in 2015 and 12 in 2014.

The Toyota RAV4 wins 5 States vs. just 3 in 2016 and ranks in the Top 10 of 48 States.

Once again the runaway leader at the State winning game is the Ford F-150, winning exactly the same number of States as last year at whopping 31 out of 51 States. Its largest volume once again comes from Texas where it sells 96.098 units (+13%), followed by California at 48.254 (+26%), Florida at 42.636 (+13%) and Michigan at 34.101 (+10%). Out of the 20 States that the F-150 did not win, it finished #2 four times, #3 four times (that’s a total of 39 podium finishes!), #4 three times, #5 once, #6 once, #9 once and did not break into the annual Top 10 of 6 States: Connecticut, District of Columbia, Hawaii, New Jersey, New York and Rhode Island.

The Honda CR-V wins 2 States but ranks #2 nine times and is in the Top 10 of 43 States.

Although the Top 3 best-selling nameplates in the U.S are all full-size pickup trucks, they do not fare that well once their variants are separated: the Chevrolet Silverado 1500 is down from 4 State wins in 2016 to just one in 2017: Iowa (10.011 sales). As a consolation prize, the Silverado 1500 ranks #2 in 14 States (vs. 15 in 2016), the most of any nameplates, all to the F-150 and reaching its largest volume in Texas (63.437). Like last year, the Ram 1500 does not win any State, but it ranks #2 twice: Alaska and Idaho. To finish on standard full-size pickups, the GMC Sierra 1500’s best performance is #2 in Arkansas.

The Subaru Outback wins Washington and Oregon like in 2016.

The hero of the year is the Toyota RAV4: the only nameplate along with the Ford F-150 to win more than two States, lifting its 2017 tally to 5 vs. 3 last year: it keeps Massachusetts (17.234), Rhode Island (2.118) and Vermont (1.883) and adds Maryland (9.930) and New Hampshire (3.317). It also ranks #2 in Delaware, Nevada, Oregon and Washington. Five nameplates win 2 States in 2017, one more than last year. Like in 2016, the Nissan Rogue wins New York (38.730) and Connecticut (7.681). It also ranks #2 in Maine. The Subaru Outback is once again logically victorious is “Subaru territory”: Washington (10.502) and Oregon (7.411), ranking #2 in Colorado and Montana.

The Chevrolet Silverado 1500 wins just one State but finishes 2nd 14 times.

The Honda Civic wins California again, posting there the largest volume of any nameplate in a single State (98.779) and replaces the District of Columbia with New Jersey (18.527). The Toyota Corolla wins Florida again (48.405) and replaces Nevada with the District of Columbia (616) while the Honda CR-V adds one State win vs. 2016 to 2: Illinois (15.874) and Delaware (1.295) but ranks #2 in an astounding 9 States, the most of any nameplate bar the Chevrolet Silverado 1500: in Connecticut, District of Columbia, Maryland, Massachusetts, New Hampshire, New York, Virginia, Rhode Island and Pennsylvania.

The Chevrolet Equinox is a newcomer among State winners: in Michigan.The GMC Savana is the surprise winner in Arkansas.

Along with the Chevrolet Silverado 1500, four additional nameplates win one State in 2017: the Toyota Tacoma prolongs a decade-long domination in Hawaii (5.562 sales), the Toyota Camry replaces Maryland with Nevada (4.209) but ranks #2 in no less than 5 States: in Alabama, Florida, Georgia, North Carolina and South Carolina. We welcome two newcomers in this State winning list: the Chevrolet Equinox scores Michigan (57.610) while the GMC Savana surprisingly wins Arizona (16.739), its only Top 10 appearance in all 51 States! Some former winners have to be content with #2 rankings: the Ford Escape is #2 in Michigan and Ohio, the Nissan Altima is #2 in Mississippi and Tennessee and the Honda Accord is #2 in California and New Jersey. The odd one out among #2 rankers is the Jeep Wrangler in Hawaii, a microcosm all to itself that we will cover in a separate update shortly.

The Ford F-250 Super Duty manages 8 Top 10 finishes in 2017…

Now we look into the detail of these fascinating full-size heavy-duty pickup variants, an insight into the sales composition of national sales best-sellers that we rarely get to see. Only two heavy-duty pickup variants manage to rank #2 in one State (vs. just one variant in 2016). The Ram 2500 is #2 in Utah (4.824), and ranks #3 in Wyoming (914), #5 in Alaska (653), #7 in Montana (1.177) and #8 in Idaho (1.399). The F-250 Super Duty ranks #2 in Wyoming (942) but manages the most Top 10 finishes (8): #3 in New Mexico (1.961) and Oklahoma (4.870), #4 in Texas (40.969), #6 in Louisiana (5.546) and North Dakota (1.005), #8 in Mississippi (2.390) and #10 in West Virginia (1.490). Below, the Ford F-350 Super Duty is #5 in Montana (1.345), Utah (2.727) and Wyoming (849) and #9 in Idaho (1.396) while the Chevrolet Silverado 2500HD is #4 in North Dakota (1.350), #6 in Iowa (3.209) and Wyoming (749) and #10 in Oklahoma (2.561). The 2017 Top 6 in Wyoming is 100% full size-pickup trucks including 4 heavy duty!

… the Ram 2500 manages 5…

Finally if we look at the number of Top 10 appearances for 2017, it’s actually the Toyota RAV4 that comes up on top with 48 States, ahead of the Ford F-150 (45), Honda CR-V (43), Chevrolet Silverado 1500 (38), Ram 1500 (34), Nissan Rogue (33), Toyota Camry (28), Honda Civic (25), Ford Escape (23) and Honda Accord (17). At the other end of the scale, two nameplates appear in two Top 10s: the Ford Fusion and Subaru Impreza while 9 appear just once: the Chevrolet Traverse, Ford Edge, Focus and Transit, GMC Savana and Terrain, Jeep Wrangler, Nissan Maxima and VW Golf.

Most Overall State Wins 2017 vs. 2016:

ModelState WinsState Wins
Ford F-1503131
Toyota RAV453
Honda Civic22
Honda CR-V21
Nissan Rogue22
Subaru Outback22
Toyota Corolla22
Chevrolet Equinox10
Chevrolet Silverado 150014
GMC Savana10
Toyota Camry11
Toyota Tacoma11
Ford Escape01
Ford Transit01

…while the Ford F-350 Super Duty has 4 Top 10 finishes.

State Top 10 appearances in 2017:

ModelState Top 10
Toyota RAV447
Ford F-15045
Honda CR-V43
Chevrolet Silverado 150038
Ram 150034
Nissan Rogue33
Toyota Camry28
Honda Civic25
Ford Escape23
Honda Accord17
Toyota Corolla16
Nissan Altima15
Chevrolet Equinox14
Subaru Outback14
GMC Sierra 150010
Jeep Grand Cherokee10
Subaru Forester10
Toyota Tacoma9
Ford F-250 Super Duty8
Toyota Highlander7
Ford Explorer6
Hyundai Elantra6
Jeep Cherokee6
Nissan Sentra5
Ram 25005
Subaru XV5
Chevrolet Silverado 2500HD4
Ford F-350 Super Duty4
Toyota 4Runner4
Chevrolet Cruze3
Chevrolet Malibu3
Ford Fusion2
Subaru Impreza2
Chevrolet Traverse1
Ford Edge1
Ford Focus1
Ford Transit1
GMC Savana1
GMC Terrain1
Jeep Wrangler1
Nissan Maxima1
VW Golf1

As a bonus chart, I give you the highest indexing veggie segment by county, courtesy Automotive News.

Previous year: USA Full Year 2016: Exclusive State by State rankings now available

Two years ago: USA Full Year 2015: Exclusive State by State rankings now available

Full Year 2017 Top 10 vehicles for each U.S. State below.

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