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Switzerland October 2018: Mercedes (+20%), Volvo (+35%) defy market down 7.8%

Volvo sales gain 35% year-on-year in a market down 7.8%, mainly thanks to the XC40.

* See the Top 50 All-brands and Top 325 All-models by clicking on the title *

Although not part of the European Union, new car sales in Switzerland continue to be impacted by stock shortages triggered by the change-over to WLTP, at -7.8% to 22.788 units, pulling the year-to-date volume down 3.2% to 248.074. Despite a painful drop, Volkswagen (-21%) edges back above Mercedes (+20%) itself in excellent shape, to reclaim the top spot, but just: only 28 sales separate the two manufacturers. BMW (-1%), Audi (-10%) and Skoda (-12%) round up the Top 5, while Volvo (+35%) and Ford (+9%) are the only other Top 10 brands in positive. Further down, Mitsubishi (+98%), Jaguar (+67%), Lexus (+52%), Ferrari (+35%), Jeep (+33%), Subaru (+22%) and Alfa Romeo (+17%) are among the rare carmakers registering a year-on-year gain whereas at the other end of the scale Seat (-41%), Nissan (-31%), Opel (-29%), Citroen (-27%), Porsche (-27%), Mazda (-20%), Fiat (-18%) and Suzuki (-18%) freefall.

The Skoda Octavia (-9%) and VW Tiguan (-18%) remain the most popular nameplates in the country while the VW Golf (-31%) returns to the third spot it holds YTD despite a ghastly fall. The Mercedes GLC (+45%) and Audi A3 (-6%) complete the Top 5 ahead of the VW T-Roc stable at #6. The BMW X3 (+116%), Mercedes C-Class (+39%) and A-Class (+38%) also impress in the Top 12, with the Hyundai Kona up 14 spots to #23 and the Volvo XC40 up 9 to #31 the next best-selling recent launches.

Previous month: Switzerland September 2018: Mercedes #1 marque, market down 16.8%

One year ago: Switzerland October 2017: Audi up 13%, Q5 and Q2 break records

Full October 2018 Top 50 All-brands and Top 325 All-models below.

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Switzerland September 2018: Mercedes #1 marque, sales down 16.8%

Mercedes is the best-selling brand in Switzerland for the 2nd time this year.

* See the Top 50 All-brands and Top 330 All-models by clicking on the title *

Even though the market should technically not be affected by EU emissions laws (as Switzerland is not part of the European Union), the Swiss new car market is in unison with the rest of the continent this month with a steep 16.8% drop to 20.409 registrations, pulling the year-to-date total down 2.7% to 225.286 units. This decline is mainly due to the VW Group’s lack of inventory, awaiting the new WLTP-compliant lineup to kick in as its operations are geared towards the EU and not Switzerland in particular. 4×4 sales follow the market at -15.1%, yet spectacularly cross the 50% share milestone at 50.6% vs. 49.6% in September. YTD 4×4 deliveries gain 2.4% to 110.128 or 48.9% share vs. 46.4% over the same period a year ago. Diesel sales on the other hand crumble at -29.1% in September to 5.888 and 28.9% share vs. 33.9% a year ago, down 20.1% YTD to 67.974 and 30.2% share vs. 36.7% in 2017.

For the second time this year (and ever?) after last February, Mercedes (-11%) topples Volkswagen (-33%) to become the most popular brand in Switzerland, albeit for just 14 sales. BMW (-15%) and Audi (-17%) follow like in August while Ford surprises with a stunning 22% gain – the only double-digit year-on-year improvement in the Top 13 – to overcome Skoda (-34%) for 5th place. Fiat (-12%) and Toyota (-15%) lose less ground than the market in the remainder of the Top 10 where Opel (-32%) suffers. Further down, note Jaguar (+185%), Infiniti (+63%), Kia (+42%), Jeep (+36%), Mitsubishi (+25%), Aston Martin (+18%), Ssangyong (+18%) and Volvo (+11%) all going against the market drop.

Model-wise, the Skoda Octavia (-29%) reclaims the top spot it holds YTD despite a heavy loss, while the VW Tiguan (-11%) limits its fall in 2nd place and overtakes the VW Golf (-58%) in the year-to-date order in the process to claim #2. The Mercedes GLC (-3%) remains at an outstanding 3rd place ahead of the Fiat 500 (-16%) and VW Golf. The VW T-Roc posts another strong month at #6, earning a spot inside the YTD Top 10 at #9. Excellent ranking for the Opel Mokka (-13%) at #7 vs. #25 YTD even though it drops in the double-digits. The Mercedes A-Class leaps up 17 spots on August to #8, the BMW 2 Series is up 10 to #8 and the Audi Q2 up 5 to #18 vs. #44 YTD. The Volvo XC40 jumps 43 ranks to #40.

Previous month: Switzerland August 2018: VW Tiguan repeats at #1 in market down 7.2%

One year ago: Switzerland September 2017: Skoda Kodiaq in Top 10

Full September 2018 Top 50 All-brands and Top 330 All-models below.

Switzerland August 2018: VW Tiguan repeats at #1 in market down 7.2%

The VW Tiguan is the #1 nameplate in Switzerland for the 2nd month running.

* See the Top 50 All-brands and Top 330 All-models by clicking on the title *

Because the country is not part of the European Union and therefore not impacted by pre-WLTP sales manipulations, the Swiss new car market is actually down year-on-year in August at -7.2% to 21.484 registrations, pulling the year-to-date tally back down into negative territory at -1% to 204.877 units. Volkswagen (+11%) goes against the grain with a double-digit year-on-year gain to a strong 12.8% share vs. 11.3% so far this year, distancing Mercedes (-17%) reclaiming the #2 YTD spot off BMW (-1%) despite a hefty loss. Audi (-1%) and Skoda (-21%) complete the Top 5 above Ford (+3%), Seat (+6%), Fiat (-14%), Peugeot (-10%) and Toyota (-5%). Jeep (+73%), Lamborghini (+50%), Bentley (+45%), Ferrari (+43%), Lexus (+38%), Mitsubishi (+38%), Volvo (+37%) and Alfa Romeo (+30%) keep their head above the water further down the charts. The VW Tiguan is the most popular nameplate in the country for the 2nd month running and only the third time in the past two years after November 2016. The Skoda Octavia (-4%) cements its YTD leadership ahead of the Mercedes GLC (+4%) up a fantastic 13 spots on July to land at #3, the Fiat 500 (+1%) and the VW Polo (-18%). The VW T-Roc is back up one spot on lats month to #6, historically outselling the VW Golf (-51%) imploding down five spots on July to score its lowest ranking in Switzerland this decade. Switzerland is the first major European market where the T-Roc outsells the Golf. Notice also the Dacia Duster (+61%) at #8, the Audi A4 (+18%) at #10 and the BMW X3 (+74%) at #22.

Previous month: Switzerland July 2018: VW Tiguan surprise leader

One year ago: Switzerland August 2017: Mercedes (+16%) threatens VW (-10%) for #1

Full August 2018 Top 50 All-brands and Top 330 All-models below.

Switzerland July 2018: VW Tiguan surprise leader

The VW Tiguan is the best-selling vehicle in Switzerland in July.

* See the Top 50 All-brands and Top 340 All-models by clicking on the title *

The Swiss new car market returns to positive territory for the first time since last April with July deliveries up 2.4% year-on-year to 25.483 units, bringing the year-to-date tally to a smidge below it 2017 equivalent at -0.2% to 183.393 registrations. The entire brands podium frankly outpaces the market with Volkswagen up 6% to 12.9% share, BMW up 14% to 8.2% and Audi up 18% to 7.4%. In contrast, Mercedes (-27%) and Skoda (-11%) suffer heavy losses in the remainder of the Top 5. Further down, Mitsubishi (+117%), DS (+79%), Kia (+76%), Subaru (+53%), Seat (+36%), Volvo (+32%), Ferrari (+31%), Peugeot (+27%), Citroen (+19%) and Hyundai (+13%) make themselves noticed.

There’s a surprise in the models ranking: thanks to sales surging 66% year-on-year the VW Tiguan snaps a spectacular pole position with 3.1% share, almost one percentage point above any other nameplate in market. It is the second time in the past 20 months that the Tiguan is the best-selling vehicle in Switzerland after November 2016. The VW Golf (-28%) and Skoda Octavia (-22%) follow far below, with the Fiat 500 (+8%), Mini Hatch (+39%) and Dacia Duster (+30%) in tow. The VW T-Roc drops two spots but still stands at an impressive 7th place vs. #17 YTD. The BMW X3 (+120%), Ford Fiesta (+89%), BMW 1 Series (+57%), Audi Q5 (+55%), A3 (+38%), A4 (+38%) and Peugeot 3008 (+32%) also get a mention.

Previous month: Switzerland June 2018: Volkswagen and Mercedes defy market down 1.4%

One year ago: Switzerland July 2017: Mercedes up 19% in market down 4.6%

Full July 2018 Top 50 All-brands and Top 340 All-models below.

Switzerland June 2018: Volkswagen & Mercedes defy market down 1.4%

Lamborghini has registered its first Urus in Switzerland in June.

* See the Top 52 All-brands and Top 340 All-models by clicking on the title *

New car sales in Switzerland edge down 1.4% year-on-year in June to 31.476 registrations, pulling the year-to-date volume down 0.6% to 157.910 units. Both brand leaders Volkswagen (+7%) and Mercedes (+1%) defy the declining market with year-on-year gains, VW even reaching a strong 12.8% share vs. 10.9% so far in 2018. In contrast, BMW plunges 21% to 7.5% in third place. Ford (+18%) and Dacia (+17%) are the only two Top 10 carmakers to post double-digit growth. This is Dacia’s 4th time in the Swiss Top 10 in the past 12 months after July 2017 (#9), November 2017 (#10) and February 2018 (#10). Further down, Jaguar (+94%), Lamborghini (+78%) registering its very first Urus, Kia (+59%), Mitsubishi (+58%), Jeep (+55%), Land Rover (+55%) and Volvo (+31%) impress while Maserati (-43%), Lexus (-36%), Smart (-26%), Hyundai (-25%), Peugeot (-22%) and Toyota (-20%) implode.

The Jaguar E-Pace is up to #53 in Switzerland this month.

Over in the models ranking, the Skoda Octavia (-12%) remains on top despite a significant drop while the VW Tiguan soars 23% to 2nd place for the first time in 2018 potentially thanks to the addition of the AllSpace variant. Meanwhile the VW Golf (-34%) endures a worryingly steep fall ahead of the T6 (+16%) and T-Roc remaining at a record 5th place for the second month in a row and making the Top Five 100% VW Group. The Mercedes GLC (+43%) rallies back up two spots on May to #6 but still evolves below the #4 ranking it commands YTD. Excellent score of the Dacia Sandero at #7 overall (+11 on May) as well as the Ford Fiesta (+244%) boosted up to #8 by the new generation. Below, the Volvo XC60 (+92%), Suzuki Swift (+88%), Renault Captur (+29%) and Fiat Tipo (+28%) stand out. Among other recent launches, the Skoda Karoq (#31) is up 9 ranks on May and the Jaguar E-Pace (#53) up 61.

Previous month: Switzerland May 2018: VW T-Roc breaks into Top 5

One year ago: Switzerland June 2017: BMW soars 25% to 2nd place

Full June 2018 Top 52 All-brands and Top 340 All-models below.

Switzerland May 2018: VW T-Roc breaks into Top 5

Switzerland follows Austria as the 2nd country in the world to have the VW T-Roc in its Top 5.

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The Swiss new car market returns to negative for the third time in 2018 at -2% to 27.826 units, pulling the year-to-date volume into negative also at -0.4% to 126.434 registrations. Volkswagen (-3%) and BMW (-1%) roughly follow the market at the helm of the brands ranking, with Mercedes (-12%) in difficulty in third place. Skoda (+1%) returns to the 4th spot it holds year-to-date, overtaking Audi (-3%) and Renault (+25%), the French carmaker managing the largest year-on-year gain in the Top 15. Only Seat (+11%) and Ford (+7%) are also in positive in the Top 10, while further down Kia (+95%), Jeep (+72%), Mitsubishi (+43%), Alfa Romeo (+40%), Lexus (+34%) and Jaguar (+26%) make themselves noticed.

Over in the models ranking, the Skoda Octavia (-11%) reclaims the monthly top spot off the VW Golf (-25%) to cement its YTD leadership at 3.628 sales vs. 3.181 for the Golf. The VW T6 surges 67% to third place, still catching up on immobilised diesel vehicles during a stop sale in early 2017 – the same situation as in Germany. Below the VW Tiguan (-14%) at #4, Switzerland becomes the second country in the world after Austria in April to welcome the VW T-Roc in its monthly Top 5 at #5 in May, up 19 spots on April. The Audi A3 (-3%) makes it 6 models in the Swiss Top 6 for the Volkswagen Group, its best result in over two years, since March 2016 when it held the Top 7 spots. Further down, the Renault Captur (+85%), Seat Ateca (+72%), Audi Q5 (+51%), Renault Megane (+45%), BMW X3 (+94%), Volvo XC60 (+27%) and Dacia Duster (+25%) shine.

Previous month: Switzerland April 2018: VW T6 up to #4, 1st market gain in 3 months

One year ago: Switzerland May 2017: Mercedes up 36% in market up 9%

Full May 2018 Top 50 All-brands and Top 340 All-models below.

Switzerland April 2018: VW T6 up to 4th place, 1st market gain in 3 months

The VW T6 is catching up on lost time in Switzerland as it is doing in Germany.

* See the Top 50 All-brands and Top 335 All-models by clicking on the title *

New car sales in Switzerland end two months of decline with a 2.7% gain in April to 26.519 units edging the YTD tally into positive territory by just 24 units at 98.608. Market leader Volkswagen is in difficulty at -11% to 10.7% share, that’s however above its YTD level of 9.9% (-6%). In contrast, BMW surges 17% to 8% share in 2nd place, overtaking Mercedes down 9% to 7.9%. In the remainder of the Top 10, Renault (+45%), Fiat (+23%), Ford (+9%) and Audi (+6%) all outpace the market. Further down, McLaren (+138%), Jeep (+82%), Kia (+63%), Jaguar (+41%), Ssangyong (+30%), Land Rover (+17%), Mitsubishi (+16%), Subaru (+16%), Ferrari (14%) and Porsche (+14%) are among the best performers.

Over in the models ranking, the VW Golf (-19%) reclaims the top spot off the Skoda Octavia (-26%) but the latter remains in the YTD lead with a 317-sales advantage. The VW Tiguan (-11%) holds onto its long-term third spot while the VW T6 (+16%) gains a huge 112 spots on March to land at #4, catching up for lost time when diesel variants were immobilised due to a stop sale earlier in the year, the exact same situation as Germany. The Mercedes GLC is knocked down one spot to #5 but gains 32% on April 2017 and cements its 4th place YTD. The Seat Leon (+35%) and Mini Cooper (+20%) also shine in the Top 10 whereas the VW Polo (-37%) and Mercedes C-Class (-21%) struggle. Further down, notice the Audi Q5 (+150%), Subaru XV (+70%), Renault Clio (+47%), Dacia Sandero (+45%) and Suzuki Swift (+41%) making waves, while the VW T-Roc leads all recent launches at #24 (+12) ahead of the Skoda Karoq at #37 (-2) and the Hyundai Kona at #43 (+7).

Previous month: Switzerland March 2018: Ford and Volvo lone gainers in market down 7.8%

Previous year: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

Full April 2018 Top 50 All-brands and Top 335 All-models below.

Switzerland March 2018: Ford & Volvo lone gainers in market down 7.8%

Ford Kuga sales are up 34% year-on-year in Switzerland in March.

* See the Top 50 All-brands and Top 340 All-models by clicking on the title *

March sales down 7.8% to 28.126 registrations pull the Swiss year-to-date volume into negative territory at -0.9% and 72.089 units. However 4×4 sales behave better than the market once again with a slim 1.7% drop to 13.826 sales or 49.2% share vs. 46.1% a year ago. Q1 4×4 volumes are up 4.3% to 35.513 and 49.3% share vs. 46.8% over the same period in 2017. Despite a steep 16% year-on-year fall, Volkswagen manages to reclaim the brands top spot after a historical win by Mercedes last month, itself down 2%. BMW (-6%), Skoda (-8%) and Audi (-15%) complete a Top 5 entirely in negative. Volvo (+23%), Ford (+17%) and Dacia (+9%) are the only brands to gain ground in the Top 15. Further down, Ferrari (+128%), Cadillac (+127%), Lamborghini (+42%), Kia (+38%), Jeep (+35%), Mitsubishi (+31%), Ssangyong (+31%), Mini (+29%), Citroen (+13%) defy the odds with double-digit gains while Alpine makes its (re)appearance with its first 2 sales in Switzerland.

Despite hefty drops, the Skoda Octavia (-23%) and VW Golf (-31%) remain in control of the models ranking with the VW Tiguan (+1%) rounding up the podium like in 2017 and so far in 2017. The Mercedes GLC (+23%) and Ford Kuga (+34%) complete the Top 5 and point by far the largest gains in the Top 10. Below, the Mini Countryman (+129%), Mercedes GLA (+91%), Audi Q5 (+90%), Suzuki Swift (+73%), Peugeot 3008 (+65%), Volvo XC60 (+46%) and Ford Focus (+36%) impress. There are three recent launches (<12 months) inside the Top 50: the Skoda Karoq at #35 (-8), VW T-Roc at #36 (+21) and Hyundai Kona at #50 (+6).

Previous month: Switzerland February 2018: Mercedes topples Volkswagen to #1 brand

Previous year: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

Full March 2018 Top 50 All-brands and Top 340 All-models below.

Switzerland February 2018: Mercedes topples Volkswagen to #1 brand

Mercedes is the #1 brand in Switzerland for the first time this decade, and possibly ever.

* See the Top 50 All-brands and Top 330 All-models by clicking on the title *

The Swiss new car market drops 2.3% year-on-year in February to 22.292 registrations, yet the year-to-date volume remains in positive at +4% to 43.963 units. 4×4 sales edge up 3.4% to 10.836 units or an astounding 48.6% market share vs. 45.9% a year ago and are up 8.5% so far in 2018 to 21.687 or 49.3% share vs. 47.3% over the same period a year ago. Aligning with most of Europe, diesel sales freefall 21.9% to 6.990 and 31.4% share vs. 39.2% in February 2017 and are down 14.8% YTD to 14.446 or 32.9% vs. 40.1%. AFV sales (alternatively fuelled vehicles) shoot up 37.3% but remain relatively limited at 1.370 or 6.1% vs. 4.4% a year ago, up 33.8% to 2.641 and 6% YTD vs. 4.7% in 2017.

A historic event has occurred in the Swiss brands ranking: despite sales down 2% year-on-year to 1.997 and 9% share, Mercedes manages to overtake everlasting leader Volkswagen (-11%) for the first time in recent memory, and potentially ever. This is at least the first time Volkswagen is not the most popular carmaker in Switzerland since BSCB was created in 2010. BMW (+2%), Skoda (+12%) and Audi (+20%) complete the Top 5 and all post positive scores going against the market. There are no other double-digit gainers in the Top 20, with the most dynamic among smaller brands being Jaguar (+96%), McLaren (+56%), Porsche (+25%), Mitsubishi (+21%), Lamborghini (+17%), Alfa Romeo (+14%) and Land Rover (+13%).

Model-wise, the Skoda Octavia (-2%) reclaims control both in February and YTD from the VW Golf (-8%) down to #2 in both rankings. The Mercedes C-Class (+7%) is up 6 spots on January to land on the third step of the podium, knocking the VW Tiguan (-4%) down to #4. The Skoda Fabia (-1%) jumps 11 spots on last month to #5 ahead of the Opel Mokka (+9) while the Mercedes GLC is up 18% to #7. The Audi A4 (+64%) and Dacia Duster (+36%) post the largest year-on-year gains in the Top 10. Further down, the BMW X3 (+96%), Audi Q5 (+107%) and BMW i3 (+511%) impress while the Skoda Karoq (#27) tops recent launches ahead of the Hyundai Kona (#56), VW T-Roc (#57) and Volvo XC40 (#59).

Previous month: Switzerland January 2018: VW Golf surges 92% to #1, Volvo XC60 #4

One year ago: Switzerland February 2017: Skoda Octavia leads in market up 0.7%

Full February 2018 Top 50 All-brands and Top 330 All-models below.

Switzerland January 2018: VW Golf surges 92% to #1, Volvo XC60 #4

The VW Golf is up 92% to snap the Swiss pole position in January. 

* See the Top 50 All-brands and Top 330 All-models by clicking on the title *

New car sales in Switzerland are up a robust 11.4% year-on-year in January to 21.671 units. Among them, sales of 4×4 vehicles shoot up 14.2% to 10.851, crossing the symbolic 50% market share milestone at 50.1% vs. 48.9% a year ago. Brand leaders Volkswagen (+21%) and BMW (+23%) both roughly double the market growth while Mercedes drops 1% to #3. Ford (+28%), Opel (+27%) and Skoda (+13%) also post double-digit gains in the Top 10 while further down, Jeep (+107%), Alfa Romeo (+71%), Bentley (+50%), Ssangyong (+43%), Citroen (+39%), Mazda (+35%), Hyundai (+34%), Honda (+27%), Kia (+26%), DS (+23%) and Subaru (+22%) make themselves noticed.

The Volvo XC60 is up 79% to 4th place overall in Switzerland.

Toppled from its throne for the first time in 23 years in 2017 by the Skoda Octavia, the VW Golf reclaims the models top spot in January and for the 6th time in the past 9 months thanks to deliveries almost doubling year-on-year at +92%. The Skoda Octavia (-11%) is relegated to 2nd place above the VW Tiguan (+61%) and Volvo XC60 (+79%) both posting tremendous gains. The Mercedes GLC (+3%) brilliantly rounds up the Top 5 while the BMW X1 (+26%) and VW Polo (+18%) also post double-digit gains in the Top 10. Below, the BMW 5 Series (+258%), Ford Kuga (+93%), Toyota Yaris (+73%) and Dacia Duster (+58%) shine. The Alfa Romeo Stelvio leads all recent launches (<12 months) at #35 above the Skoda Karoq (#41), Hyundai Kona (#43), Opel Crossland X (#54) and Range Rover Velar (#63). The VW T-Roc is down 34 spots on December to #81.

Previous post: Switzerland Full Year 2017: Skoda Octavia ends 23-year long VW Golf reign

One year ago: Switzerland January 2017: VW under pressure from Mercedes

Full January 2018 Top 50 All-brands and Top 330 All-models below.

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