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Nigeria Full Year 2017: Toyota Hiace tops imports, Ford Ranger should lead market down 70%

The Toyota Hiace tops imports…

* See the Top 12 best-selling imported models by clicking on the title *

OICA has Nigeria new vehicle sales imploding down 70% in 2017 to just 6.999 units, and our source has shared with us sales data for vehicles imported through Nigeria ports, which amount to 1.974 for the year. The Toyota Hiace accounts for almost one in every three imported vehicles into the country in 2017, while the Mitsubishi L200 equals to around one in four. These two nameplates add up to an astounding 54.9% of all vehicles imported in Nigeria this year. tThe Toyota Avensis, Corolla and Mitsubishi Pajero round up the Top 5 while the Chevrolet N300, aka Wuling Rongguang, lurks at #7. Yet the overall best-seller in Nigeria should be the locally-assembled previous generation Ford Ranger.

…while the Ford Ranger should top the overall market.

Previous post: Nigeria Full Year 2015: Ford Ranger tops disrupted market

Full Year 2017 Top 12 imported models ranking below.

Nigeria Full Year 2015: Ford Ranger tops disrupted market

This is the very first Ford Ranger assembled in Nigeria – on 17 November 2015. 

* See the Top 10 best-selling models and brands by clicking on the title *

Now updated with locally-produced models.

The Nigerian new light vehicle market has halved in 2015 to sink to 23.293 units from 53.900 in 2014 (-57%). Of these, 11.526 were imported through Nigeria’s ports and we now have access to sales of vehicles produced locally, amounting to 11.767. Toyota remains the most popular carmaker in Nigeria with 28% share (-57%) while Ford gains 38% to leap from #5 to #2 with 16.2% share. Kia (-30%), Nissan (-11%) and Mitsubishi (+35%) follow. Chinese manufacturers include BAW (#11), Changan (#12), GAC Trumpchi (#14) and Foton (#15).

Toyota remains the #1 brand in Nigeria in 2015. 

Model-wise, the inclusion of locally-produced nameplates reshuffles the ranking. The Ford Ranger finishes the year at #1 with 10.9% share, edging past the Toyota Hiace (10.7%) and Hilux (10.4%) as well as the Mitsubishi L200 (10.1%). The Nissan NP300 and Kia Rio also post market shares above 5%. 2014’s leader, the Toyota Corolla, is down to #10.

The Nissan NP300 ranks 5th in Nigeria in 2015.

The Nigerian automotive market is currently going through a transition phase from full importer towards an aspiration to become one of Africa’s main production hubs. According to the National Automotive Design and Development Council, Ford, Honda, Hyundai, Kia, Nissan, Peugeot and Volkswagen cars and SUV, Shacman and MAN Trucks, and Ashok-Leyland buses are now assembled in Nigeria. In August 2015,  for 12 new vehicle assembly plants to manufacturers, and a lot of them are Chinese. They include Toyota (Century Autos), Renault (Dana Motors), Joylong, Dongfeng (Coscharis Auto), FAW (Perfection Motors), Tata, Higer (Globe Motors) and Sinotruk.

 The Kia Rio is the best-selling passenger car in Nigeria in 2015. It is also assembled locally.

With a total population of 182 million inhabitants and a middle-class now amounting to 38 million potential buyers, the Nigerian new car market potential is generally estimated in the long term at one million annual units, which would position it today as the #1 market in Africa. We are still very far from this target, yet  projecting that local production increase will propel it to 2 million annual units in 2035 and as much 7.6 million in 2050. If that’s the case, by then Africa could potentially start to replace China as the world’s engine of growth.

Previous year: Nigeria Full Year 2014: Toyota Corolla and Hyundai Accent on top

Two years ago: Nigeria Full Year 2014: Toyota at 37% share, Kia up 27%, Chinese hold 12% of market

Full Year 2015 Top 10 brands and models vs. FY14 figures below.

Nigeria Full Year 2014: Toyota Corolla and Hyundai Accent on top

The Toyota Corolla is the best-selling vehicle in Nigeria in 2014.

* See the Top 15 best-selling models and Top 10 brands by clicking on the title *

The Nigerian new car market is up 8% year-on-year in 2014 to 53.900 registrations, still a minuscule figure given its population of 175 million inhabitants. For the first time on BSCB I can share with you official models data for Nigeria as described further down. Toyota remains by far the most popular carmaker in the country despite sales down 14% to 15.802 for a 29.3% market share, and is followed like in 2013 by the two main Korean manufacturers, albeit in a different order: Hyundai shoots up 72% to 2nd place overall with 12.4% share whereas Kia is down 26% to 4.745. Nissan is up 29% and two spots to #4, Ford down 2% and one rank to #5 and Mitsubishi down 30% to #6. Notice also Volkswagen up 238% to #8, Chevrolet up 917% to #9, Skoda landing at #10, Peugeot at #12, Dacia at #13 and Tata down 72% to #15.

The Hyundai Accent is #2 in Nigeria in 2014.

Over on the model sales charts, we discover for the first time that the Toyota Corolla is the best-selling vehicle in Nigeria with a strong 7.8% share, followed relatively closely by the Hyundai Accent at 6.7% and the Toyota Hiace at 6.6%. King of 27 African countries, the Toyota Hilux recedes to #4 in Nigeria at 4.6% share. Toyota places four nameplates in the Nigerian Top 5 with the Camry at #5, and seven in the Top 10, adding the Avensis and Prado. Hyundai for its part places the Elantra at #6 and the Santa Fe at #15 and Kia has the Rio at #10, then the Cerato, Sportage, Optima and Picanto all inside the Top 20. Other noticeable appearances include the Dacia Logan at #18, Mercedes Sprinter at #20, Nissan Murano at #22, Peugeot 301 at #23, VW Touareg at #27 and Toyota 4Runner at #29.

Previous year: Nigeria Full Year 2014: Toyota at 37% share, Kia up 27%, Chinese hold 12% of market

Full Year 2014 Top 15 models and Top 10 brands vs. FY13 figures below.

Nigeria Full Year 2013: Toyota at 37% share, Kia up 27%, Chinese hold 12% of market

Kia Cerato (UAE model shown). Kia sales are up 27% in 2013 in Nigeria.

* See the Top 15 best-selling brands by clicking on the title! *

In a market up a shy 3% year-on-year in 2013 to 49,874 registrations, Toyota keeps by very far the lead of the brands ranking in Nigeria in spite of sales down 7% to 18,378 and 36.8% share. With just above one third of this score, Kia is up a brilliant 27% in 2nd place to 6,370 units and 12.7%, while we have all Chinese manufacturers regrouped in one item (I am trying to find out exactly which Chinese brands are on sale here as we speak) in third position with a fantastic 12% share and 6,018 sales. Hyundai (-9%), Ford (+7%), Mitsubishi (+23%) and Nissan (+140%!) follow while Tata and Peugeot round up the Top 10 with 2.1% each.

Previous year: Nigeria Full Year 2012: Toyota up 30% in declining market

Full Year 2013 Top 15 brands Ranking Table below.

Nigeria Full Year 2012: Toyota up 30% in declining market

Toyota Hilux

* See the Top 7 best-selling brands by clicking on the title! Many thanks to nami *

After growing by 15% over the first 6 months of the year thanks to bank credit starting to trickle in, new car imports in Nigeria are back down by 5% over the full year to 48,490 registrations. One brand stands out from the crowd: Toyota, up a massive 30% year-on-year to 19,755 sales or a mammoth 40.7% market share which is over 10 percentage points higher than in 2011 when it held 29.7% of the market. Far below we find Kia at 5,034 units and 10.4% and Hyundai at 4,259 sales and 8.8%, adding up to just over 19% vs. 28% in 2011. Ford is up 4% to 2,613 units thanks to the Ranger and Honda is up a huge 58% to 2,473 sales.

Previous post: Nigeria 6 months 2012: Toyota grabs 35% of recovering market

Full Year 2012 Top 7 brands Ranking Table below.

Nigeria 6 months 2012: Toyota grabs 35% of recovering market

The new gen Toyota Camry is off to a good start in Nigeria

* More articles on Nigeria car sales by clicking on the title! Many thanks to myk *

Hit full frontal by a banking crisis in 2009 that necessitated a government bailout of the country’s biggest lenders, the Nigerian economy and with it its new car market is now in full recovery. Nigerian port figures show new vehicle imports increased 15% year-on-year to 24,158 units in the first six months of 2012, as bank credit started to trickle in. At the same time, bank credit to the private sector grew 48% on 2011, boosting demand for big-ticket purchases including vehicles.

Toyota Corolla

This increase comes on the back of a 45% improvement in car import figures for the Full Year 2011, with the recovery driven by an increase in passenger cars, now accounting for 54% of new car imports with the remainder being commercial vehicles. Now remember these figures are imports through ‘the legitimate ports of entry’ into the country and don’t take into account grey imports which are very hard to quantify especially in Africa. On top of these there are cars produced locally but figures are pretty hard to get: an estimation of 26,600 for the Full Year 2011, up 26% on 2010, is all I got.

Toyota Hilux

So which brands dominate in this context? Only one manufacturer has communicated an estimation of sales: Toyota with 19,000 imports out of 55,000 units in 2011 (35% share) and 10,000 over the first 6 months of 2012 (41% share). No models information is communicated, but based on insights from local readers of this blog it looks like the Toyota Corolla is still the favourite along with the Toyota Hilux, with the new generation Toyota Camry off to a encouraging start. The Avanza and Fortuner are slower sellers.

Other successful models in Nigeria include the Toyota Hiace, Kia Rio, Cerato, Hyundai Accent, Elantra, Honda Civic, Accord, Mitsubishi Pajero, VW Passat, Toyota Prado, Yaris Sedan, RAV4, Sienna and 4Runner.

All the links to the original articles are below.

Nigeria 2011: Toyota Corolla king of the roads UPDATED

Toyota Corolla in Lagos, Nigeria May 2010

* Now updated with 2011 info – many thanks to nami for your insights! *

Even though Nigeria is the most populous country in Africa with 155 million inhabitants, only 45,000 new cars were sold in the country in 2010. That’s 1 new car per year per 3,400 inhabitants, compared to 1 for 75 in China and 1 for 22 in Australia!

Toyota holds one third of the Nigerian new car market, with Hyundai, Kia and Honda following in the brands ranking. The best-selling car in the country is the Toyota Corolla and it has been so since 2005. Based on observation of the country’s streets through recent YouTube videos, the model should secure a market share of at least 12% in Nigeria.

Toyota Camry

The podium should be 100% Toyota with the Hilux in 2nd place and the Camry at #3. Note the Hilux was the best-selling vehicle in Nigeria ahead of the Honda Civic, before the Corolla snapped that title away 6 years ago.

Kia Rio

The rest of the Top 10 could be composed of the Toyota Hiace, Kia Rio & Cerato, Hyundai Accent & Elantra and Honda Civic & Accord.
Other successful models in Nigeria include the Mitsubishi Pajero, VW Passat, Toyota Prado (with a nice career ahead judging by the number of old gens on the roads), Yaris Sedan, RAV4, Sienna and 4Runner.

This speculation is based on the insights of nami from Nigeria and the observation of the streets of the main cities in the country through recent YouTube videos. If you have more information about the Nigerian market please make sure to get in touch!

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