* See videos of Jamaican streets by clicking on the title! *
Thanks to Myk I am able to give you an update on the Jamaican new car market in 2012. The significant event at the start of the year is , the Jamaican distributor of Audi, Jaguar, Land Rover, Volkswagen and Honda. Honda is still ATL’s biggest brand with 113 sales over the first 2 months of 2012 but VW is catching up fast with 81 units sold, thanks notably to the Amarok which has received a warm welcome in Jamaica, capturing over 25% of the midsize pick-up truck segment.
Toyota is still the uncontested leader with the Corolla, Yaris, Prado and RAV4 best-sellers. 177 units of the RAV4 were sold in Jamaica alone over the first two months of 2012. As far as premium brands are concerned, , and it will be interesting to see how this battle evolves in the next few months and years.
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Videos of Kingston streets below.