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Gabon Full Year 2017: Isuzu D-Max in control but down 33%

The Isuzu D-Max remains the best-selling vehicle in Gabon.

* See the Top 10 best-selling brands and Top 15 models by clicking on the title *

For the first time on BSCB we can share with you detailed data for Gabon, located on the equator on the west coast of Africa, home to 2 million inhabitants. The Gabonese new light vehicle market is up 4.7% year-on-year to 5.097  Like the majority of African countries, Toyota dominates the brands ranking but drops 11% to see its share decline to 29.3% vs. 34.5% in 2016. In 2nd place, Mitsubishi is hit harder at -19% to 15.4% share, but Nissan soars 26% and two spots to land on the podium with 11.7% of the market, overtaking Hyundai (-25%) and Isuzu (-33%). The remainder of the Top 10 all post spectacular gains: Volvo (+793%), Daihatsu (+633%), Volkswagen (+457%), Subaru (+118%) and Peugeot (+39%) all vastly outpace the market while ZX Auto (+309%) tops all Chinese carmakers at #11.

The Toyota Premio ranks third in Gabon in 2017.

Model-wise, the Isuzu D-Max remains the best-seller but sees its share drop from 13% to 8.3%. It is now followed by the Mitsubishi L200, up one spot despite sales down 39% while the Toyota Premio soars 34% and 5 spots to climb onto the podium with 3.8% share. #2 in 2016, the Toyota Hilux dives 61% to 4th while the Toyota Corolla Axio is down 38% to #5. The Nissan Hardbody NP300 leaps up 38% to #7, making it four pickups in the Top 7, just as the Toyota Land Cruiser 70 Wagon drops 22% to #8 and the Toyota Allion surges 287$% to #9.

Previous post: Gabon 6 months 2013: Toyota #1 at 33.4%, Ford up to #3

Full Year 2017 Top 10 brands and Top 15 models vs. Full Year 2016 figures below.

Gabon 6 months 2013: Toyota #1 at 33.4%, Ford up to #3

Toyota Hilux. 1 in 3 new vehicles sold in Gabon so far in 2013 is a Toyota.

* See the Top 5 best-selling brands by clicking on the title! Many thanks to Rutger *

After reaching a record 5,925 units in 2011, the Gabonese new car market was down 10% in 2012 to 5,340 sales but seems to have found its mojo again in 2013, with sales up 9% year-on-year halfway through the year to 3,062 units. 4WD dominate sales in the country, with Toyota taking the lion’s share of the local market: 33.4% thanks to 1,023 sales over the period. Mitsubishi follows at 13.1% while Ford delivers a very impressive performance: absent from the country for the last decade, it is back with a bang at #3 and 12.4%, ahead of Hyundai and Volkswagen.

Previous post: Gabon 2011: Toyota and Mitsubishi take up half the market

Full 6 months 2013 Top 5 brands Ranking Table below.

Gabon 2011: Toyota and Mitsubishi take up half the market

Mitsubishi L200

* See the Top 20 best-selling brands by clicking on the title! *

Thanks to Rutger we now have our first contribution to the Africa Project with more recent sales data for Gabon. After a shaky 2009 (-8%) and 2010 (-7%), 2011 is a record year for new car sales in Gabon, up a massive 29% to 5,925 registrations. Two manufacturers are head and shoulders above the others: Toyota leads the way with 1,945 sales and nearly 33% share, with Mitsubishi #2 at 1,012 units and 17.1%. Hyundai ranks third with 9.2% of the market, an impressive improvement on the 6.5% it held in 2010, ahead of Nissan at 6.1% and Mazda at 5.6%.

We also have a more detailed brands ranking for the first 4 months of 2011 which shows Renault-Dacia at #6, followed by Ford, Suzuki, Isuzu and Peugeot. The Chinese have landed also in Gabon, with Chery at #16 with 20 sales, JAC #17 at 19 units and ZX Auto at #20 with 4 sales. The market is still dominated by 4WD and pick-ups at just above 35% share each and only 10% for passenger cars, which means that like in 2010, the Toyota Hilux and Mitsubishi L200 should top the Gabonese models ranking, with the Toyota Prado and Mitsubishi Pajero also popular.

Previous post: Gabon First Half 2010: Toyota Hilux should be clear leader

Full 4 months 2011 Top 20 Ranking Table below.

Gabon First Half 2010: Hilux should be clear leader

The Gabonese market is down 2% over the first semester 2010 with 2,147 sales, its lowest level in 10 years. The most recent data by brands is for 2009 when the market fell by 7.5% at 4,638 sales. Toyota was 1st with 31.3% of the market, followed by Mitsubishi (18.7%), Nissan (8.8%), Mazda (5.9%) and Hyundai (5.5%).

Cross-checking this data with the most recent data by category in 2006 (4WD 62%, passenger cars 18% and light commercial 7%) and the observation of the streets of Libreville on YouTube, it is fair to assume that the Toyota Hilux is leading the car sales in Gabon, possibly ahead of the Mitsubishi L200.

Other successful models include the Toyota Prado, Isuzu D-Max, Toyota Yaris, Dacia Logan, Mitsubishi Lancer & Pajero, Daihatsu BeGo and Toyota RAV4.

Street Scenes and Street Video below.

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