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Azerbaijan Full Year 2017: Hyundai & Ravon Nexia R3 top market up 26.5%

Launched this year, the Ravon Nexia R3 lands directly in pole position in Azerbaijan. 

* See the Top 10 best-selling brands by clicking on the title *

Thanks to Farid Nurizada at  we can share with you today exclusive Full Year 2017 data for Azerbaijan, with the first ever official Top 10 brands ranking established for this market. Note only sales by official dealers are counted, parallel imports not included. After two years of steep decline (-58% in 2015 and -47% in 2016), the Azerbaijani new car market returns to positive ground in 2017 at +26.5% to 6.979 units, although this is still a far cry from the 45.000-50.000 annual unit-level of 2013-2014. Favourable macroeconomic factors such as booming tourism and economic measures taken by the government led to a better availability of financing for new vehicles. As such, almost all carmakers present in the country posted double-digit year-on-year gains in 2017.

Hyundai is #1 in Azerbaijan with the Accent ranking #3 overall.

For the first time since 2014, Hyundai is the most popular brand in Azerbaijan thanks to deliveries more than doubling vs. 2016 at +110%, overtaking the leader for 2015 and 2016: Lada, down a harsh 53% on its 2017 winning score. The true star in 2017 is newly launched Ravon, available only this year in Azerbaijan but already third best-seller with a stellar 13% share just below Lada. Toyota (+78%) and Kia (+74%) mechanically each drop one spot to #4 and #5 respectively even with sturdy gains. Chinese carmakers have become a lot more opipoular in the country this year, led by Changan estimated to rank #6 overall, followed by BYD outside the Top 10. Note that Lifan assembles locally in partnership with NAZ, but although the brand ranked #9 in 2016, it has disappeared from the 2017 Top 10.

The Lada 4×4 is knocked down to #2 but remains the brand’s best-seller in Azerbaijan.

Mercedes (#7) is back above Lexus (#9) to lead the premium segment, followed by Audi at #10. Finally, notice Dodge starting local operations this year with the brand’s largest showroom in the world in the capital Baku. Over in the models ranking, the Ravon Nexia R3 lands directly in pole position thanks to sustained interest from local taxi companies. The Lada 4×4 is knocked down to #2 with the Hyundai Accent rounding up the podium.

Previous year: Azerbaijan Full Year 2016: Lada 4×4 new leader in market down 47%

Two years ago: Azerbaijan Full Year 2015: Lada Priora #1 in market down 58%

Full Year 2017 Top 10 brands ranking vs. Full Year 2016 data below.

Azerbaijan Full Year 2016: Lada 4×4 new leader in market down 47%

The Lada 4×4 is the new leader of the Azerbaijani market. 

This update was compiled in partnership with our correspondent in Azerbaijan Farid Nurizade.

After losing 58% in 2015, new vehicle sales in Azerbaijan crumble down another 47% in 2016 to just 5.519 units, a level not seen since the early 2000’s. The deterioration of the local currency in a difficult economic context has sent new vehicle prices skyrocketing and inflated local inventory stocks. Unprecedented marketing campaigns to clear these stocks pushed the market back into positive territory in both June and July.

The LX accounts for 3 out of 4 Lexus sales in Azerbaijan in 2016. 

Lada is the best-selling brand in the country in 2016 with 1.797 official sales, down 50% but still commanding a 32.6% market share, head and shoulders above Hyundai in second place with 10.9%. Toyota and Kia hold onto their ranking above Lexus up 10 spots on 2015 to a stunning 5th place with sales up 38% year-on-year, the only brand in positive this year. Chevrolet and Ford outperform the market to gain share.

Chinese carmaker Lifan assembles in Azerbaijan in partnership with NAZ. 

On the other hand, Nissan sales crash 79% to just 149 units at #10, while Mitsubishi (-66%) and Honda (-60%) fall heavily. (aka Lifan) sells 165 cars, the majority being government sales. Renault is down 51% to 110 units, Audi is the #3 premium brand below Lexus and Mercedes with 100 sales. Subaru registered the largest decline at -84% to just 17 units. Note Peugeot, Citroen, Seat and some Chinese brands ceased operations in Azerbaijan in 2016 due to low sales.

Hyundai is the #2 brand in Azerbaijan with 10.9% market share. 

In the models ranking, Azerbaijan has a new leader in 2016: the valiant Lada 4×4 – unofficially known locally as Niva – snapping the first spot here with 1.441 registrations despite approaching 40 years of age. Leader in 2015, the Lada Priora is down due to the arrival of the new Vesta. The new generation Hyundai Tucson and Kia Sportage made their first appearance in the capital Baku this year. The Mitsubishi L200 leads all pickups in Azerbaijan, while the Toyota Land Cruiser 200, once the star of the local market, is going out of fashion due to a significant price increase. The Lexus LX accounts for 3 out of 4 Lexus sales in the country.

Note: Only sales by official dealers are counted, parallel imports not included

Previous year: Azerbaijan Full Year 2015: Lada Priora #1 in market down 58%

Azerbaijan Full Year 2015: Lada Priora #1 in market down 58%

The Lada Priora should be the #1 vehicle in Azerbaijan in 2015.

This update was created by our correspondent in Azerbaijan Farid Nurizade.

New car sales are down by a very harsh 58% in Azerbaijan in 2015 to just 10.500 units from 25.175 a year ago, after dropping by as much as 82% both in July and August. Similarly to the Russian situation, the drop in oil prices led to economic difficulties in Azerbaijan in 2015. The devaluation of national currency, manat, in February and in December led to inflation that translated into a rise in car prices that was detrimental to consumer demand. Used car import and registration policies applied by government have also transformed the Azerbaijani automotive market this year, with applied limitations for production years of used car imports, as well as stricter environmental and safety requirements for both used and new cars.

Lexus ES 

Lada is expected to be the most popular car brand in Azerbaijan in 2015 after losing the pole position a decade ago. The Priora and 4×4 (aka Niva) are the brand’s most popular models, with the Lada Priora expected to be the most popular model this year overall in Azerbaijan. The next best-selling carmakers are expected to be Hyundai, Toyota, Kia and Nissan in this order. French manufacturer Renault sold 224 cars vs 450 in 2014 (-50%) but gained market share at 2.1 % vs 1.8 % a year ago, with its most popular models being the Logan and Dokker.

Previous post: Azerbaijan: First official data available

Monthly overall sales data for Azerbaijan in 2015 vs. 2014 below.

Azerbaijan: First official data available

Hyundai is estimated to be the best-selling carmaker in Azerbaijan.

Thanks to Farid Nurizade and in cooperation with Renault-Nissan Group – today I can share with you the very first official car sales statistics ever published for Azerbaijan. Azerbaijan is located on Caucasus region and has border with Russian Federation to the north, Iran to the south, Armenia and Turkey to the West. As we described in a first study of this market back in 2010, Russian carmakers such as Lada, GAZ and UAZ were the most popular car brands up to 2003 when their market share started to decline as the Azerbaijani car market was developing and more people could afford new, safer and more up-scale imported vehicles. Around 2008-2009, Korean and Japanese brands became market leaders, and luxury car sales started to rise considerably.

Toyota ranks 2nd, with the Corolla its best-seller.

After gaining independence from the USSR in 1991, Azerbaijan hit an all-time registrations record in 2007 at 18.600 deliveries. 2008 saw the first market decline in the history of the country at -23%, and the market fell back below 10.000 annual units in 2011 before regaining significant ground in 2012 (+59%). 2013 marked a new record for at 22.670 sales, and this figure was beaten again in 2014 at 25.175, up 11%. Our local correspondent Farid Nurizade reports that the three best-selling manufacturers in Azerbaijan are currently and in this order Hyundai (most popular model – Elantra), Toyota (most popular model – Corolla) and Kia (most popular model – Sportage: as we reported in 2012).

Kia places third, with the Sportage the most popular nameplate (2016 model pictured).

Farid Nurizade was also able to obtain official sales figures for the Renault brand, going from 259 sales in 2012 to 388 in 2013 and 450 in 2014. Lastly, an important note about the Azerbaijani car market concerns the price of petrol. Thanks to extensive oil fields located within the country, fuel prices are significantly lower than in most other parts of the world. As of 2015 the regular grade petrol price is $0.66 per liter, premium grade petrol costs $0.90 per liter and diesel costs $0.57 per liter. Cheap fuel led petrol cars to be ultra-dominant in Azerbaijan. Analyses show as much as 90% of all new cars sold here are petrol-powered. Only in the pickup segment are diesel-powered models dominant, with roughly 70% of sales.

Full Year total sales figures for the period 2007-2014 below.

Azerbaijan 2012: Kia Sportage and Toyota Prado fight it out

Kia Sportage

* See the estimated Top 20 best-selling models and 4 street videos by clicking on the title! *

Thanks to my dear friend Vanessa’s dad, Laszlo Liszkai, I can now share with you some street pictures of Azerbaijan, and this prompted me to dust off a country I had not explored in 2 years. A lot has happened since and with the help of over 2 hours of 2013 YouTube videos of the streets of capital city Baku I think I can give you a pretty accurate idea of what the most popular cars in the country currently are. And I’ve got one word for you: SUV! Lots and lots of them in the streets. The title of best-selling car in Azerbaijan should go to one of these 4 models: Kia Sportage, Toyota Land Cruiser Prado, Hyundai Santa Fe and Hyundai ix35. My bet is on the Kia Sportage, which can literally be seen at every street corner in Baku.

Toyota Prado

There seems to be a long history of small Korean SUV sales in Azerbaijan and the Santa Fe has also enjoyed long-term success in teh country, with the all-new generation already visible in the streets of Baku. Below these 4 SUVs, the Hyundai Accent and Lada Priora could top the ‘sedan’ category.The Lada Priora could rank higher as it may be more successful in other parts of the country than the capital.

Baku street scenes

The Hyundai Sonata, Toyota Land Cruiser/Lexus LX, Nissan Sunny and Mitsubishi Pajero also have a good chance at featuring in the Azerbaijani Top 10 in 2012, with the Kia Cerato and Hyundai Elantra also very successful. Notice also the new Kia Rio very popular with taxi fleets, the Toyota Camry relatively common, Daewoo Nexia doing well and Toyota Corolla not to be forgotten.

Baku street scenes

The Azerbaijani car landscape has other particularities: there are a lot of Mercedes 200/300, C-Class and E-Class on the streets but most of them seem to be second-hand models that should therefore not have an impact on the new models ranking I suggest below the jump…

Baki Taxi. Picture by Laszlo Liszkai


…London taxis are everywhere, branded ‘Baki taxi’ and the Chinese are here, mainly under the form of taxis like the Lifan Solano and Geely MK, and I spotted a couple of MG3 on Baku streets as well…

Previous post: Azerbaijan 2010: Lada, Toyota Camry and Hyundai Sonata dominate

Full Year 2012 estimated Top 20 models Ranking Table and 4 street videos below.

Azerbaijan 2010: Lada, Camry and Sonata dominate

Lada 2104 in Azerbaijan

* Click on title for more street scenes! *

Azerbaijan’s streets are filled with various generations of Lada 2104/2105’s and this model should still be the best selling car in the country in 2010.

Other very successful cars here are the Hyundai Sonata, Kia Cerato Forte, Toyota Camry, UzDaewoo Nexia and Nissan Almera Classic (aka Samsung SM3).

Hyundai has cracked the Azerbaijani market: on top of the Sonata, the Santa Fe, Tucson, Elantra and Accent are also popular in the country. More street scenes below.

USSR 1989-1991: VAZ (Lada) and Izh most popular brands

Lada 2105

* See the Top 8 all-brands ranking by clicking on the title! Many thanks to Alex *

The last years of existence of the Soviet Union see new car sales stagnate in the region: down 6% to 710,525 registrations in 1989 and up 0.1% in 1990 to 711,454. Sales to state organisations, intelligence services and the army are more on a rollercoaster: down 15% to 141,700 in 1989 and back up a massive 59% in 1990 to 225,446. A different source has total USSR sales in 1989 at 857.086, 1990 at 954.256 and 1991 at 974.945.

Izh 2125 Kombi

As expected VAZ (Lada) is the most popular brand in the country with 381,594 sales and 53.7% share in 1989, then 373,579 and 52.5% in 1990. It is followed by Izh at 133,750 then 127,503 and ZAZ at 92,768 then 86,732. The Moskvich 2141 Aleko is counted as a model given it now forms the entirety of the Moskvich range and sales are up 318% to 62,675 and 8.8% in 1989 for its first full year in market, then down 18% to 51,429 in 1990.

Note that in 1989, Soviet citizens were allowed to purchase the UAZ 3151 Patriot again, it was previously only delivered to the army and police. Car imports kick started in the USSR on March 16, 1988 but no data is available until 1990 when a significant 37,400 units were sold, this figure going up 51% in 1991 to 56,300…

Previous post: USSR 1988: Lada 2106 leads, Samara on podium

Full Year 1989 and 1990 All-brands Ranking Tables below.

USSR 1988: Lada 2106 leads, Samara on podium

Lada Samara

* See the Top 15 all-models ranking by clicking on the title! Many thanks to Alex *

In 1988, the private new car market is down 8% year-on-year to 754,600 registrations, with the sales to state organisations, intelligence services and the army down 14% to 165,950 units. The VAZ 2106 keeps the pole position with sales up 1% to 216,890 and 28.7% share, while its archenemy the Moskvich 2140, at the end of its life, loses 28% on 1987 but stays #2 at 150,804 units. The Lada Samara climbs onto the podium at #3 with 95,028 sales (+7%).

Lada Niva 4×4

The IZH 2125 Kombi incredibly gains 3% to 47,500 units at #5 and the Lada Niva 4×4 is up a fantastic 32% at #6 with 40,243 sales, followed by the Lada 2107 and 2105.

GAZ 21-40 “Volga”

Moskvich 2141 “Aleko”

ZAZ 1102 “Tavria”

The GAZ 21-40 “Volga” is up one spot to #9 at 21,164 units. There are two new entrants in the 1987 models ranking: the Moskvich 2141 “Aleko” lands directly at #10 with 15,000 sales and the ZAZ 1102 “Tavria” ranks #13 with 2.100 units. Note imports started being allowed into the USSR on March 16, 1988.

Previous post: USSR 1987: Lada 2106 and Moskvich 2140 fight it off

Next post: USSR/Russia 1989-1995: Lada 2104-7 and Samara should dominate

Full Year 1988 Top 15 all-models Ranking Table below.

USSR 1987: Lada 2106 and Moskvich 2140 fight it off

VAZ 2106 (aka Lada 1600)

* See the Top 14 All-models ranking by clicking on the title! Many thanks to Alex *

Thanks to Alex we are going back in time 25 years today because I can finally share with you for the first time on BSCB official models data for the USSR in the eighties! This is extremely rare data, detailing the private sales of all models in the country for 1987 and 1988 which you can check out in another post. I hope you enjoy it! In 1987, 819,960 new vehicles were sold to private buyers, to which you have to add 197,250 to state organizations, intelligence services and the army. However detailed models data for the latter is unknown.

Moskvich 2140

And the first surprise in the 1987 models ranking is to see that the VAZ 2106 (aka Lada 1600) is actually threatened by the Moskvich 2140 with 215,800 sales and 26.3% vs. 208,200 and 25.4%. Given this was the Moskvich’s last full year of sales it is reasonable to assume that it has led the USSR models ranking for at least a few years during the eighties and possibly seventies…

ZAZ 968M

Another forgotten model manages to hold itself within the USSR podium in 1987: the ZAZ 968M, also called Zaporozhets, with an impressive 116,500 units sold for a 14.2% market share. The Lada Samara is the fourth and last model to hold at least 10% of the Soviet market at #4 with 88,800 sales and 10.8%.

IZH 2125 Kombi

In 5th place, notice the IZH 2125 Kombi, and please raise your hand if you don’t live in Russia right now and knew about this model… I didn’t. Originally launched in 1973, the 2125 enjoyed a slight facelift in 1982 and would continue its career in Russia all the way through to 1997…


Further down, notice all the iterations of the Lada “Zhigouli” ranking from #7 (2107) to #12 (2104) and the memerising LUAZ 969M 4×4 in 11th place with 11,200 sales.

Previous post: USSR 1980-1986: Lada 2104-7 likely leader

Next post: USSR 1988: Lada 2106 leads, Samara on podium

Full Year 1987 Top 14 all-models Ranking Table below.

USSR 1980-1986: Lada 2106 and Moskvich 2140 likely leaders

Lada 2106

USSR new vehicle sales reach 1.035.663 units in 1985, the last time above 1 million until 8 years later in 1993. In 1986 the market drops 3.9% to 994.805. Lada launches the 2105 in 1979, basically a restyled 2101. The traditional Deluxe version, named 2107, is added in 1982 and the Station Wagon, 2104, appears in 1984. More info on the Lada 2105 series . However the 2106, launched in 1975, should still be the brand’s best-seller in the country over the period…

Moskvich 2140

…potentially overtaken in the overall ranking by the Moskvich 2140, facelifted in 1981, during some years. If you have access to official models data for the period please make sure you get in touch by commenting on here or filling up the ‘Contact’ form.

Previous post: USSR 1970-1979: Lada 2101-3 conquers the Soviet roads

Next post: USSR 1987: Lada 2106 and Moskvich 2140 fight it off

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