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Armenia Full Year 2017: Mercedes, Opel and Nissan popular

Mercedes has attracted the highest number of car loans in 2017 in Armenia.

* See the Top 15 most popular brands by clicking on the title *

According to OICA, new vehicle sales in Armenia are up 10.3% in 2017 to 2.977 units, a far cry from the high of 12.450 in 2006. Among these, 2.750 are passenger cars (+10%) compared to 12.000 in 2006. Although no official sales data is published for Armenia, last January local financial media outlet published a list of the car brands attracting the highest number of loans based on data by government bodies MoH and MOGO. The same website estimates that the ranking should be quite close to a ranking of the best-selling marques in the country as almost every new car purchase is made through a loan. According to these figures, Mercedes comes up first with 24.8% of car loans ahead of Opel at 15.8% and Nissan at 12%, the only brands above 10% share. BMW, Volkswagen, Lada, Toyota, Mitsubishi, Honda and Kia complete the Top 10 with Lexus, Infiniti and Audi outside.

Full Year 2017 Top 15 brands through car loans below.

Armenia: Daewoo Nexia, Hyundai Elantra & Renault Logan strong

First look at the new gen Renault Sandero, all the way from Armenia!

Today I thought I would dust off a country that I have spoken about in almost 3 years: Armenia. Not for lack of interest, but simply because I can’t access any official sales data. If you live in Armenia and/or have any information about the Armenian new car market please make sure to comment on here or me on [email protected]! The only information I was able to obtain for this market is Renault sales up a huge 152% year-on-year in 2012 to 341 units. Great timing, because the French carmaker actually launched the Renault Logan/Sandero combo last month in Armenia, making it one of the first countries in the world to see the new gen models with Renault branding. And I found a very nice series of Renault Sandero pictures of local car website (I will upload it shortly).

Daewoo Nexia and Opel Astra in Yerevan, Armenia.

Here is what I could guess based on the observation of a few 2013 YouTube videos of the streets of the capital Yerevan. Firstly the striking amount of Lada 2105/2107 and 4×4 (aka Niva) still in circulation, by far the most frequent Ladas on the streets (not the Priora or 110) but most of them look rather tired so I doubt they still feature high in the ranking in 2013.

Armenian Renault Logan

Given Armenia is still a very small new car market (so taxi sales can make or break a model’s success) and looking at the dominance of taxis in the Yerevan streets I will venture that the Daewoo Nexia should top the sales charts this year, as they seem popular both as taxis and private buyers. The Hyundai Elantra and Renault Logan should not be too far behind, with the Toyota Corolla also strong, especially with the police!

Hyundai Elantra taxi in Yerevan, Armenia

As is often the case in ex-USSR states, SUVs are also very successful here. Among them the Nissan Qashqai seems to have hit the mark with Armenian buyers, with the Toyota Highlander, Mercedes M-Class, Lexus LX, Mitsubishi Pajero, Hyundai ix35, Kia Sorento and… Porsche Cayenne also popular.

Lada 2107 Taxi. Picture courtesy of Asian Development Bank

To finish painting an accurate picture of the Armenian car market I will add that the 1998 Opel Astra must have been close to the top for many years, judging as the number of them still in the streets, notice an interesting link with neighbour Iran through a (albeit decreasing compared to my last foray into Armenia) good amount of Iran Khodro Samand taxis, and the odd Mercedes S-Class and BMW X6 typical of the region.

Full Renault Sandero photo series and Yerevan Street video below.

Armenia 2010: Lada still leads the way, Corolla popular

Street Scene in Yerevan, Armenia. Picture by . All rights reserved.

* Click on title for more street scenes and videos! *

Lada dominates Armenian car sales, with the 2104/2105 very likely to be the best-seller, and the 4×4 (aka Niva) also doing well in spite of its old age.

The other successful models in Armenia are the Toyota Corolla, Suzuki Grand Vitara, Dacia Logan and Toyota Camry.

Interestingly, a lot of taxis in the capital city Yerevan are Iran Khodro Samands, imported straight from Iran, and Volgas 3110 from Russia.

More street scenes and street videos below.

USSR 1989-1991: VAZ (Lada) and Izh most popular brands

Lada 2105

* See the Top 8 all-brands ranking by clicking on the title! Many thanks to Alex *

The last years of existence of the Soviet Union see new car sales stagnate in the region: down 6% to 710,525 registrations in 1989 and up 0.1% in 1990 to 711,454. Sales to state organisations, intelligence services and the army are more on a rollercoaster: down 15% to 141,700 in 1989 and back up a massive 59% in 1990 to 225,446. A different source has total USSR sales in 1989 at 857.086, 1990 at 954.256 and 1991 at 974.945.

Izh 2125 Kombi

As expected VAZ (Lada) is the most popular brand in the country with 381,594 sales and 53.7% share in 1989, then 373,579 and 52.5% in 1990. It is followed by Izh at 133,750 then 127,503 and ZAZ at 92,768 then 86,732. The Moskvich 2141 Aleko is counted as a model given it now forms the entirety of the Moskvich range and sales are up 318% to 62,675 and 8.8% in 1989 for its first full year in market, then down 18% to 51,429 in 1990.

Note that in 1989, Soviet citizens were allowed to purchase the UAZ 3151 Patriot again, it was previously only delivered to the army and police. Car imports kick started in the USSR on March 16, 1988 but no data is available until 1990 when a significant 37,400 units were sold, this figure going up 51% in 1991 to 56,300…

Previous post: USSR 1988: Lada 2106 leads, Samara on podium

Full Year 1989 and 1990 All-brands Ranking Tables below.

USSR 1988: Lada 2106 leads, Samara on podium

Lada Samara

* See the Top 15 all-models ranking by clicking on the title! Many thanks to Alex *

In 1988, the private new car market is down 8% year-on-year to 754,600 registrations, with the sales to state organisations, intelligence services and the army down 14% to 165,950 units. The VAZ 2106 keeps the pole position with sales up 1% to 216,890 and 28.7% share, while its archenemy the Moskvich 2140, at the end of its life, loses 28% on 1987 but stays #2 at 150,804 units. The Lada Samara climbs onto the podium at #3 with 95,028 sales (+7%).

Lada Niva 4×4

The IZH 2125 Kombi incredibly gains 3% to 47,500 units at #5 and the Lada Niva 4×4 is up a fantastic 32% at #6 with 40,243 sales, followed by the Lada 2107 and 2105.

GAZ 21-40 “Volga”

Moskvich 2141 “Aleko”

ZAZ 1102 “Tavria”

The GAZ 21-40 “Volga” is up one spot to #9 at 21,164 units. There are two new entrants in the 1987 models ranking: the Moskvich 2141 “Aleko” lands directly at #10 with 15,000 sales and the ZAZ 1102 “Tavria” ranks #13 with 2.100 units. Note imports started being allowed into the USSR on March 16, 1988.

Previous post: USSR 1987: Lada 2106 and Moskvich 2140 fight it off

Next post: USSR/Russia 1989-1995: Lada 2104-7 and Samara should dominate

Full Year 1988 Top 15 all-models Ranking Table below.

USSR 1987: Lada 2106 and Moskvich 2140 fight it off

VAZ 2106 (aka Lada 1600)

* See the Top 14 All-models ranking by clicking on the title! Many thanks to Alex *

Thanks to Alex we are going back in time 25 years today because I can finally share with you for the first time on BSCB official models data for the USSR in the eighties! This is extremely rare data, detailing the private sales of all models in the country for 1987 and 1988 which you can check out in another post. I hope you enjoy it! In 1987, 819,960 new vehicles were sold to private buyers, to which you have to add 197,250 to state organizations, intelligence services and the army. However detailed models data for the latter is unknown.

Moskvich 2140

And the first surprise in the 1987 models ranking is to see that the VAZ 2106 (aka Lada 1600) is actually threatened by the Moskvich 2140 with 215,800 sales and 26.3% vs. 208,200 and 25.4%. Given this was the Moskvich’s last full year of sales it is reasonable to assume that it has led the USSR models ranking for at least a few years during the eighties and possibly seventies…

ZAZ 968M

Another forgotten model manages to hold itself within the USSR podium in 1987: the ZAZ 968M, also called Zaporozhets, with an impressive 116,500 units sold for a 14.2% market share. The Lada Samara is the fourth and last model to hold at least 10% of the Soviet market at #4 with 88,800 sales and 10.8%.

IZH 2125 Kombi

In 5th place, notice the IZH 2125 Kombi, and please raise your hand if you don’t live in Russia right now and knew about this model… I didn’t. Originally launched in 1973, the 2125 enjoyed a slight facelift in 1982 and would continue its career in Russia all the way through to 1997…


Further down, notice all the iterations of the Lada “Zhigouli” ranking from #7 (2107) to #12 (2104) and the memerising LUAZ 969M 4×4 in 11th place with 11,200 sales.

Previous post: USSR 1980-1986: Lada 2104-7 likely leader

Next post: USSR 1988: Lada 2106 leads, Samara on podium

Full Year 1987 Top 14 all-models Ranking Table below.

USSR 1980-1986: Lada 2106 and Moskvich 2140 likely leaders

Lada 2106

USSR new vehicle sales reach 1.035.663 units in 1985, the last time above 1 million until 8 years later in 1993. In 1986 the market drops 3.9% to 994.805. Lada launches the 2105 in 1979, basically a restyled 2101. The traditional Deluxe version, named 2107, is added in 1982 and the Station Wagon, 2104, appears in 1984. More info on the Lada 2105 series . However the 2106, launched in 1975, should still be the brand’s best-seller in the country over the period…

Moskvich 2140

…potentially overtaken in the overall ranking by the Moskvich 2140, facelifted in 1981, during some years. If you have access to official models data for the period please make sure you get in touch by commenting on here or filling up the ‘Contact’ form.

Previous post: USSR 1970-1979: Lada 2101-3 conquers the Soviet roads

Next post: USSR 1987: Lada 2106 and Moskvich 2140 fight it off

USSR 1970-1979: Lada 2101-3 conquers the Soviet roads

Lada 2101

The brand VAZ (Volzhsky Avtomobilny Zavod), better known worldwide as Lada, was established in the late 1960’s in collaboration with Fiat and started producing the 2101, a localised version of the Fiat 124, in 1970.

Even though there are no official figures available, the Lada 2101 in all likeliness dominated car sales in the USSR throughout the seventies. In 1972 the 2102, a Station Wagon, and the 2103, a Deluxe version, are added, reinforcing the domination of the model on the Soviet roads.  More info on the Lada 2101 series .

Please get in touch if you have any data relating to this period!

Next post: USSR 1980-1985: Lada 2104-7 likely leader

Lada 2102

Lada 2103


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