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Argentina Full Year 2018: With Hilux and Etios, Toyota scores first ever 1-2 in market down 11%

The Toyota Hilux is the most popular vehicle in Argentina in 2018.

Consult over 55 years worth of Argentinean Historical Data here.

The Argentinean new vehicle market ends 2018 with a 11% year-on-year drop – equivalent to almost 100.000 units – to 801.658 registrations. But the year had two distinct acts: at end May, the market was up 18% to an all-time record 431.479 units, but over the course of the following 7 months it would freefall 30.9% to 370.179 units, with the country’s precarious economic situation, rising inflation and the 55% devaluation of its local currency having finally caught up with the market. 2019 prospects are grim: a further 20% fall is expected to 650.000 units at best. Volkswagen (-17.7%) holds onto the brands pole position it has held every year this decade despite falling much faster than the market, but Renault (-0.8%) is catching up, gaining 1.4 percentage point of market share and overtaking Chevrolet (-17.7%) for 2nd place. Ford (-16.1%), Fiat (-12.4%), Peugeot (-15.5%), Citroen (-13.8%) and Mercedes (-18.9%) all implode in the Top 10 but Nissan (+34.1%) replaces Honda (-45%) among Argentina’s 10 most popular brand and Toyota (+0.9%) stays afloat. Further down, Dongfeng (+814%), Isuzu (+83.7%), Geely (+69.1%), Suzuki (+65.8%), Jeep (+63.4%) and Jaguar (+12.5%) are among the rare gainers. All newcomers are Chinese: BAIC (#27), Shineray (#35), Great Wall (#37), JMC (#38), JAC (#41) and Haval (#46) but they all remain at or below 0.1% share. All-in-all, Chinese carmakers (+18.6%), although very dynamic, only hold 1.3% of the Argentinean market in 2018 vs. 1% in 2017.

The Etios enables Toyota to score its first ever annual 1-2.

Once again the Argentinean models ranking is turned upside down this year: the Toyota Hilux (-1.4%) wins for the 2nd time in the past 3 years (and ever), Toyota even managing a first-ever 1-2 in the country with the Etios (-1.6%) placing 2nd. The Ford Ka (+8.6%) gains four spots to leap onto the podium while the Chevrolet Prisma (-0.6%) breaks into the Top 5 but the 2017 podium is in shambles with the VW Gol (-44.8%), Renault Sandero (-41.1%) and Chevrolet Onix (-14.4%) all enduring steep losses. Potentially responsible for the Sandero’s paltry score, the Renault Kwid (+5354.5%) posts a fantastic first full year in market at #7, peaking at #4 in October, just as the Fiat Argo (+1239.5%) also spends its first full year inside the Top 10 at #10 and the VW Polo (+418.2%) surfs on the arrival of the 2nd generation to gain 42 spots to #11. The Fiat Cronos (#20) is the best-selling 2018 launch ahead of the VW Virtus (#44), Chery Tiggo 3 (#64) and Chery Tiggo 5 (#68), keeping in mind the Tiggo lineup has been renamed for 2018.

The Kwid has helped stabilise Renault sales in 2018.

Previous month: Argentina November 2018: Renault leads in market crumbling down 44.9%

Previous year: Argentina 2017: VW Gol, Renault Sandero and Chevrolet Onix top market up 27%

Two years ago: Argentina 2016: Toyota Hilux takes control for the first time

Full Year 2018 Top 60 All-brands and Top 200 models vs. Full Year 2017 figures below.

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