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BSCB quoted by the BBC on the lifting of female driving ban in Saudi Arabia

Cementing our expertise of the Middle Eastern markets, prestigious UK broadcaster the BBC has quoted BSCB’s opinion on the evolution of the Saudi Arabian market following the lifting of the ban on female driving. As we have stressed in our all recent Saudi Arabian reports, we do not see the market suddenly surge as a result of the ban being lifted, rather a progressive arrival of women on the new car market over the next few years.

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