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London (UK) Full Year 2017: VW Golf dethrones Ford Fiesta

The VW Golf is the best-selling nameplate in Greater London in 2017.

* See the Top 10 best-selling models by clicking on the title *

This is a new update on BSCB, made possible by our partnership with . We labelled it London for easy reading, but the area covered is actually Greater London. Sales in the UK’s capital are down 5.2% year-on-year in 2017 to 93.379 registrations, representing less than 4% of the national volume even though its population accounts for roughly 13% of the country’s at 8.5 million inhabitants. There’s a big change atop the London models ranking: thanks to sales up 9% on 2016, the VW Golf overtakes perennial leader the Ford Fiesta (-25%) and becomes the most popular nameplate in the city.

The ranking skews heavily towards small and compact cars, with 5 of them in the Top 6. But it’s the Mercedes C-Class that leaps up five spots and 15% on last year to climb onto the podium. The Audi A3 (+1%) gains three ranks to #4 (vs. #14 nationally) and the Mini gains one to #5. Reversely the VW Polo sinks 13% and two ranks to #6 while the Nissan Qashqai drops 17% and four spots to #7 but remains by far the best-selling crossover in the city. The Mercedes A-Class makes its entrance inside London’s Top 10 this year, making it two Mercedes, two Volkswagen and two Fords. Just as the Toyota Yaris remains #10, the Vauxhall Corsa disappears from the annual Top 10, meaning there are no Vauxhalls among Londons’ Top 10 best-sellers, potentially for the first time in decades.

Full Year 2017 Top 10 models vs. Full Year 2016 figures below.

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