More than 1 in 3 new vehicles sold in Yemen in 2017 is a Toyota Land Cruiser.
* See the Top 15 All-Brands and Top 70 All-models by clicking on the title *
After plunging 65% in 2015 and another 62% in 2016 in the midst of civil war, new car sales in Yemen rally back up 27.6% in 2017 to a still meagre 3.803 units. Toyota tightens its stranglehold on the Yemeni market even further thanks to deliveries up 62% to a staggering 82.9% share vs. 65.2% in 2016. Land Rover leaps up 58% and three spots to #2 and 4.9% share, ahead of BMW (-45%) and Nissan (-39%) both at 3.8% share. The rest of the brands present in Yemen share less 5% of the market. Model-wise, the Toyota Land Cruiser remains in control, improving its market share to an overwhelming 36% vs. 24.4% a year ago thanks to sales up 88%. The Toyota Hilux (+127%), Land Cruiser Pickup (+7%) and Prado (+76%) make the Top Four 100% Toyota and adding up to 77.9% of the Yemeni market for 2017. The Range Rover is up 328% to #5, the Toyota Fortuner up 97% to #7, the BMW 5 Series up 247% to #9 and the Kia Sportage up 90% to #10.
Yemen 2010-2017: All Make and All Models monthly data available. Contact us here for more details
Previous post: Yemen August 2017: Toyota holds 85.3% of market down 24%
Previous year: Yemen 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10
Two years ago: Yemen 2015: Toyota Motor at 74.2% share in market down 65%
Full Year 2017 Top 15 All-brands and Top 70 All-models vs. Full Year 2016 figures below.