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Kenya Full Year 2016: Toyota Hilux only 10 units above Isuzu KB

The Isuzu KB misses out on the Kenyan pole position for just 10 units. 

* See the Top 10 brands and models by clicking on the title *

Consult 20 years worth of Kenyan Historical Data here

The Kenyan new vehicle market is down a harsh 29% year-on-year in 2016 to 13.869 units, and is one of the very few African markets not dominated by Toyota. Instead, Isuzu leads the sales charts with an imposing 33.5% market share (-26%) while Toyota points in 2nd place at 17.5% (-29%) ahead of Mitsubishi at 15.2% (-33%) and Tata at 6% (-28%). This order has a lot to do with the fact that Kenyan data includes medium and heavy trucks, a segment where Isuzu dominates. Nissan (+22%) and Chevrolet (+9%) are the only two manufacturers managing a year-on-year gain in the Top 10. The fight for the title of best-selling vehicle is extremely tight this year, with Toyota Hilux keeping the lead over the Isuzu KB for only 10 units vs. 280 a year ago. The Toyota Land Cruiser 70, Ford Ranger and Nissan NP300 Hardbody complete a Top 5 unchanged on 2015.

Previous post: Kenya First Half 2016: Isuzu KB threatens Toyota Hilux for #1

Previous year: Kenya Full Year 2015: Toyota Hilux edges past Land Cruiser 70

Two years ago: Kenya Full Year 2014: Toyota Land Cruiser 70 king of the savannah

Full Year 2016 Top 10 brands and models vs. Full Year 2015 figures below.

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