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India November 2016: Maruti breaks market share record at 52.2%

Maruti Baleno India November 2016. Picture courtesy motorbeam.comThe Maruti Baleno breaks its ranking and volume records in India this month. 

* NOW UPDATED with the Top 20 brands and Top 80 models – click on title to see *

The aftermath of the highly disruptive demonetisation process that India is going through has slowed down the growth of new wholesale car deliveries in the country, with a slim 2% year-on-year improvement to 241.840 units. However the year-to-date tally still showcases a very dynamic 10% gain to 2.729.807 deliveries. Local behemoth Maruti-Suzuki goes from strength to strength this year thanks to a string of perfectly-targeted new launches. Suzuki’s Indian subsidiary even smashes its all-time market share record in November, hitting a gargantuan 52.2% thanks to 126.220 sales. BSCB records show that the only other time Maruti-Suzuki crossed the symbolic 50% share barrier was in July 2015 (50.4%), however the market total did not include luxury brands such as Mercedes, Audi, BMW, Volvo and Jaguar Land Rover, meaning Maruti’s try share was in fact below 50% then.

tata-tiago-india-november-2016-picture-courtesy-ibtimes-co-inThe Tata Tiago ranks among the 10 best-selling cars in India for the first time. 

Maruti illustrate this record-breaking performance by placing seven vehicles in the Top 8 and monopolising the Top Five for the first time in history with the Alto (+6%), DZire (-9%), Wagon R (+11%), Swift (+23%) and Baleno breaking its monthly volume and ranking records at #5 and 11.093 units (+22%). Hyundai (-8%) and Mahindra (-33%) are hit full frontal by the demonetisation effect but Tata (+21%) is back with a vengeance at #3 after years of paltry results thanks to one nameplate: the Tiago, accounting for 47% of the carmaker’s total sales in November. The small hatch posts a second consecutive month above 6.000 units and ranks among the ten best-selling passenger cars in the country for the first time ever (SUV excluded), #13 overall. Renault (+22% thanks to the Kwid), Volkswagen (+107% thanks to the Ameo) and Datsun (+143% thanks to the Redi-GO) also shine in the brands ranking.

Previous month: India October 2016: Hyundai breaks volume record in biggest month ever

One year ago: India November 2015: Maruti Baleno strong, cannibalises Swift

Full November 2016 Top 20 brands and Top 80 models below.

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