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Uruguay Full Year 2015: Suzuki takes charge in market down 8%

The best-seller Alto pushes Suzuki to its first annual pole position in Uruguay.

* Now updated with the Top 12 best-selling models and Top 60 brands. Click on title to see *

Despite sales up 2% to the strongest month of the year in December (5.370), the Uruguayan new car market is down for the second straight year in 2015 at -8% to just 49.420 registrations, falling back below the 50.00 annual unit-mark for the first time since 2010. Yet 2015 is a historic year in Uruguay it marks the first-ever crowning of Suzuki in the brands ranking thanks to sales up a spectacular 40% to 6.928 units and 14% share vs. 9.2% a year ago. Let me also stress that Suzuki sold a lonely 22 units in Uruguay just 10 years ago in 2005… Models data will follow shortly but halfway through 2015 Suzuki placed the Celerio at #1 and Alto at #2 in the sales charts. Perennial market leader Chevrolet (-12%) falls not just to #2 but to #3, also overtaken by Volkswagen (+20%)… Renault (+4%) outpaces Nissan (-15%) while Kia is up a spectacular 8 spots to #9 thanks to volumes up 71%.

Lifan has already launched the X50 in Uruguay.

The Chinese, traditionally very strong in Uruguay, are hurt by leader Chery (-45%) not disclosing its sales for four of the last five months of the year and therefore falling behind BYD which stays #10 but drops 31%. Lifan on the other hand is up a flamboyant 41% to #14, knocking FAW (-31%) and Geely (-33%) over. Dongfeng (-11%) makes it six Chinese manufacturers in the Top 20, and overall they add up to 16.6% share vs. 21.8% in 2014.

The Fiat Uno lands at #2 in Uruguay in 2015.

Thanks to  and , we can now share with you the 12 most popular nameplates in Uruguay for the Full Year 2015 as well as the Top 10 commercials for the same period, a first on BSCBThe Suzuki Celerio (2014 leader) is down to #3, giving way to its smaller counterpart the Suzuki Alto at 2.557 sales and 5.2% share, while the Fiat Uno lands directly in 2nd place with 1.935 deliveries. The Saveiro is Volkswagen’s best-seller in the country at #4 above the Gol (#5) and Up (#7) and there are no Chinese nameplates in the Top 10 this year with the Chery QQ falling 41% to #11.

Previous post: Uruguay November 2015: Fiat up 80% to 2nd place below Suzuki

Previous year: Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Two years ago (models): Uruguay Full Year 2013: Now with Top 10 best-selling models

Two years ago (brands): Uruguay (brands) Full Year 2013: One in 4 new cars is Chinese

Full Year 2015 Top 12 models and Top 60 brands vs. Full 2014 figures below.

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