Toyota RAV4. Picture u-car.com.tw
* See the Top 10 best-selling brands and Top 65 models by clicking on the title *
The Taiwanese new car market is down 0.7% year-on-year in 2015 to 420.780 registrations, and still dominated by Toyota at 28.3% share despite sales down 5% to 119.098. Toyota sells more than the next three manufacturers combined: Nissan at 10.3% (-9%), Mitsubishi/CMC at 10% (-3%) and Honda at 6.6% (+12%). Notice also Mercedes up 12% to 21.542 sales, Mazda up 48% to #7 with 21.311 deliveries and BMW up 15% to 19.533. Local carmaker Luxgen holds its spot inside the annual Top 10 even though it drops 20% to 13.375 units.
The Mazda3 is up 239% year-on-year in Taiwan. Picture u-car.com.tw
The Toyota Corolla remains the most popular nameplate in the country by far with a round 10% market share (-6%) followed like in 2014 by the Toyota RAV4 (+9%). With the Yaris up 14% to third place and the Wish down 12% to #4, Toyota monopolies the Top 4 in 2015, knocking the Nissan Tiida (-23%) down to #5. The CMC Veryca is up three spots to #7, the Mazda3 is up 3-fold on its 2014 score to #8 thanks to the new models and the Luxgen U6 Turbo holds its Top 10 spot at #9. The Nissan X-Trail is the best-selling all-new model, landing directly at #16 with 7.794 sales, followed by the Honda Odyssey at #43 and 2.112 deliveries and the Suzuki SX4 Crossover at #50.
CMC Zinger. Picture u-car.com.tw
The Mercedes C-Class leads the luxury charge at #21 with 5.321 units (+10%) ahead of the Mercedes E-Class (#24) and BMW 5 Series (#27). The CMC Zinger is up 21% to #20, the Mitsubishi Outlander up 51% to #22, Mazda CX-5 up 72% to #23, Lexus NX up 166% to #29 for its first full year in market, the Luxgen M7 Turbo is up 54% to #36, the BMW 2 Series up 252% to #42 thanks to its MPV variants, the Volvo S60 up 33% to #47 and the Porsche Macan up 57% to #51.
Previous year: Taiwan Full Year 2014: Toyota Corolla leads, Luxgen shines
Full Year 2015 Top 10 brands and Top 65 models vs. Full Year 2014 figures below.
Full December 2015 Top 10 brands and Top 60 models below.