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Indonesia Full Year 2015: Toyota Avanza celebrates one decade at #1 in market down 16%

A new Toyota Avanza launched in 2015.

* See the Top 12 best-selling models and Top 9 brands by clicking on the title *

After two consecutive 1.2m unit years, the Indonesian market underwent a harsh correction in 2015: down 16% to just 1.013.305 registrations. Market leader Toyota falls faster than the market but remains head and shoulders above the competition at 31.8% share. Sister brand Daihatsu increases its market presence in Indonesia thanks to sales down ‘just’ 9% to 167,808 and 16.6% vs. 15.3% in 2014. Thanks to the smashing success of the HR-V, by far the best-selling all-new nameplate of 2015 and directly landing at #8 (36.425 sales), Honda cements its third place at 15.7% share vs. 13.2% a year ago, with Suzuki and Mitsubishi both losing share at -21% each. Datsun shines in 6th place with sales up 43% in spite of a two-model lineup (GO and GO+), now outselling parent brand Nissan (-26%).

Instant blockbuster in Indonesia: the Honda HR-V 

Model-wise, if last year the Honda Mobilio gave traditional leader the Toyota Avanza a run for its money, in 2015 the Avanza returned to ultra-domination at 13.1% share despite sales down 18% to 133.153 and celebrates a full decade in pole position. The next-best thing is a surprise: the Daihatsu Gran Max Pikap manages to gain 2% to 58.121 units and is up two spots on its 2014 ranking. Despite a growing amount of poor quality reports, the Toyota Agya remains in third place (-15%), outpacing the Honda Mobilio down a devastating 38% and two ranks to #4. The Daihatsu Ayla is up two spots o #7 while the Honda HR-V is an instant blockbuster at #8. The Daihatsu Xenia (-29%) and Suzuki Ertiga (-30%) suffer despite a new model and a facelift respectively.

Previous month: Indonesia November 2015: Toyota Agya breaks share record

Previous year: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

Two years ago: Indonesia Full Year 2013: Toyota Avanza tops new record market

Full Year 2015 Top 12 models and Top 9 brands Ranking Tables below.

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