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Argentina Full Year 2015: VW Gol Trend leads, market still troubled

The VW Gol Trend is the best-selling nameplate in Argentina in 2015.

* See the Top 45 All-brands and Top 240 models by clicking on the title *

On paper, the Argentinian new vehicle market has controlled its freefall, reducing its decline from a horrendous -29% in 2014 to just -6% in 2015, helped by year-on-year gains across the last quarter (+21% in October+29% in November and +3% in December). However the reality is a lot more unstable: if last year the market was affected by a significant tax hike, this time the lack of stock at dealerships and extravagant pricing commanded by some brands have made Argentina start looking like a bit of a minefield. Among the Top 5 brands, leader Volkswagen (+3%) and Chevrolet up two spots to #3 (+4%) go agains the grain and post year-on-year gains, but Ford (-1%), Fiat (-17%) but also Toyota (-28%) and Citroen (-23%) drop. Model-wise, the VW Gol Trend (+3%) remains on top, the Chevrolet Classic (+13%) is back up two spots to #2 above the Toyota Hilux, Ford Fiesta Kinetic, Fiat Palio and Ford Ecosport.

Previous month: Argentina November 2015: VW Amarok breaks onto podium

Previous year: Argentina Full Year 2014: VW Gol new leader in market down 29%

Two years ago: Argentina Full Year 2013: Chevrolet Classic #1, Renault Clio Mio #3 in record year

Full Year 2015 Top 45 All-brands and Top 240 models vs. Full Year 2014 figures below.

Full December 2015 Top 35 brands and Top 25 models below.

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