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Madagascar Full Year 2014: Toyota edges past Nissan, Hawtai lands

Renault Sandero Madagascar 2014. Picture courtesy uol.com.brRenault 4 Madagascar 2014. Picture courtesy FlickrOld vs. new: Renault now sells the Sandero in Madagascar, but the Renault 4 is still ubiquitous in the streets of Antananarivo. Picture © Davidaus

* See the Top 10 best-selling brands in Antananarivo by clicking on the title *

Only car sales statistics for Madagascar’s capital city Antananarivo are available, however these account for 94% of the country’s new car sales at a stable 2.445 registrations in 2014 (+1%) out of the 2.600 estimated by LMC Automotive for the overall Madagascan market. Three manufacturers fought for the #1 spot this year and that race was won by Toyota (+20%) ahead of Nissan (-28%) and Ford (+7%). However used cars still form the majority of sales in Madagascar – with decades-old Mercedes models leading the way followed by Renault – the 4L being an eternal favourite in Madagascar.

Hawtai Santa Fe Madagascar 2014. Picture courtesy chinaautoweb.comHawtai was the #1 manufacturer in Antananarivo in Q2 2014.

Chinese manufacturers are getting more and more aggressive in the country. Thanks to a government order of 200 Santa Fes partly delivered during the year, Hawtai was even the best-selling brand in Antananarivo in Q2 2014 with a mammoth 14.1% market share, ending 2015 in 7th place. JAC also manages to maintain itself inside the Top 10 for the second year running. Model-wise, a safe bet would be to place the Toyota Hilux at #1 like in over 30 other African nations…

Previous post: Madagascar Q3 2013: Nissan back on top, JAC in Top 10

Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.

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