The Toyota Hilux should top sales in Costa Rica.
After dropping 22% in 2012 and 3% in 2013, the Costa Rican car market is on the mend in 2014 with sales of new and used vehicles up 6% over the first 9 months of the year. Local association AIVEMA reports 27.161 sales over the period vs. 25.609 in 2013. However, the total market – new and used imports registered for the first time in the country – stands at 86.764 sales in 9 months, a 14% improvement over the 75.910 units sold in the same period in 2013. Confused? I am too. But wait there’s more. Nowadays in Costa Rica there are more new cars sold than used ones, however the new cars imported into the country a falling: from 22.439 over the first 8 months of 2012, to 19,485 in 2013 and 18.153 in 2014. One thing is certain, Toyota is market leader with 19.1% market share in 2014, and the logic would dictate that the Hilux is the best-seller here. If you have more detailed information about the Costa Rican market, please make sure to get in touch by commenting on this article or clicking on the Contact tab at the top of this page. .