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Bolivia Full Year 2014: Suzuki Grand Vitara likely leader

Suzuki Grand Vitara

New car sales in Bolivia are estimated to be up 3% year-on-year in 2014 to 37.412 registrations, according to the Cámara Automotor Boliviana (CAB). Unexpectedly, Bolivia is among the countries in the world where the largest number of brands are sold: a whopping 185! Among them, the 12 top sellers account for 80% of the market, with the remaining 173 share 20% of overall sales. In fact, the Top 3 brands hold over half of the entire market (51.6%). Suzuki leads with 29.6% ahead of Toyota at 13% and Nissan at 9%. The Suzuki Grand Vitara and Toyota Hilux are estimated to be the best-selling nameplates in the country, with the Hilux accounting for 50% of all Bolivian sales of the Toyota Group (Toyota, Daihatsu and Lexus). After holding a world-best 27.9% of the market in 2012, Chinese manufacturers were down to 25.8% in 2013 and 22.2% in 2014.

Full Year 2014 estimated Top 10 best-selling models below.

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