* See the Full Year 2014 sales by segment by clicking on the title *
For the first time ever on BSCB I can share with you official sales data for Tanzania. In 2014, the Tanzanian new vehicle market is up by a solid 12% to a still shy 3,762 registrations. The segment with the largest sales is pick ups with a 42% share of the market, however this is declining as it was 44% in 2013. Trucks follow with 28% vs. 22% in 2013, overtaking SUVs plunging from 27% in 2013 to 18% this year. Note passenger cars (called saloons) only represent 5% of sales… A logical assumption is to place the Toyota Hilux atop the Tanzanian sales charts, given the popularity of both the segment and the brand in the country.
Full Year 2014 segments sales vs. 2009-2013 Historical Data below.