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Italy October 2014: Lancia Ypsilon confirms record #2 spot

Lancia Ypsilon

* NOW UPDATED with Top 50 models actuals and Top 46 brands! *

The Italian new car market is up an encouraging 10% year-on-year in October to a still shy 123,171 registrations, bringing the year-to-date total to 1,167,683 units, up 4% on 2013. The Fiat Panda is once again the most popular vehicle in the country thanks to 10,179 sales and 8.3% share, well above its 7.5% YTD level. Whereas the 11 year-old nameplate had never managed to rank higher than #3 before last month, the Lancia Ypsilon hits a 2nd consecutive month at a record 2nd place thanks to 4,961 sales and 4% share, while the Fiat 500L is back up two spots on September to round up the podium at #3 and 3.5%. After peaking at 5.1% share back in August, the free fall resumes for the soon-to-be-discontinued Fiat Punto, reaching its lowest-ever ranking at 3% in October. This is the 4th time this year that the Punto breaks this unenviable record after hitting 3.7% in March, 3.6% in April and 3.2% in May.

The Opel Mokka breaks its Italian monthly volume, ranking and share this month.

Outside the Top 10, the Opel Mokka breaks the 2,000 monthly unit mark for the very first time at 2,211 sales, also hitting a best-ever #12 ranking and record 1.8% market share. The small SUV is the brand’s best-seller in Italy this month above the Corsa at #17. Notice also the Renault Captur back up 23 ranks on September to a record #13, the Dacia Duster up 12 to #15, the Toyota Aygo at #25 vs. #38 YTD, the Renault Twingo at #32, Toyota RAV4 at #34, Citroen C1 up 38 ranks to #44 and the Ford Ecosport breaking into the Italian Top 50 for the first time at #49.

Previous post: Italy September 2014: Now with the Top 150 best-selling models

Previous month: Italy September 2014: Lancia Ypsilon up to record second place

One year ago: Italy October 2013: Renault Captur and Peugeot 2008 both in Top 20

Full October 2014 Top 50 models and Top 46 brands Ranking Tables below.

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