Dacia is particularly successful with private buyers in France
A last quick update on the French market over the Full Year 2013 to share with you the fact that for the first time since 2000, less than one million new cars were bought by private buyers in France this year. Private registrations are down 8% year-on-year to 960,175, dragging the overall market down 6% overall, a decline that is only 2% when we discard private sales. This means the private sales/overall market ratio is down from 56% in 2012 to 53.6% this year…
Reversely, tactical sales have progressed in France this year. In particular, demo vehicles are up 1.5% to 230,861 registrations, bringing their share of the overall market from 12% to almost 13% this year. Similarly, long term lease are down 4.7% and see their share go from 7.2 to 7.3%. Surprisingly, short-term rentals slip down faster than the overall market at -11.6% and see their share go from 9.6% to 9%.
Full article and source below.