Second month in pole position for the Tesla Model S in Norway.
* See the Top 20 best-selling models and Top 34 All-brands by clicking on the title! *
In a euphoric Norwegian market up 22% year-on-year to 11,395 registrations in December, Tesla drops another bombshell: the Model S is the most successful vehicle in the country for the second time after making worldwide headlines back in September when it first ranked #1 here. I guess those who thought the Model S surge to pole position that month was a one-off due to the delivery of year-old orders, and I admit I was among them, now have to eat their words, or at least make it a “two-off”. In fact, since September the only month the Model S did not manage to rank within the Top 2 best-sellers in Norway was October as it was back up to #2 in November. 553 units sold in December give it 4.9% market share and allow it to rank among the annual Top 20 at #20 with 1,983 sales and 1.4%. Needless to say 2014 will be a riveting year to follow as it will confirm/infirm the success of this UFO in this part of the world.
But the December surprises don’t stop there in Norway. Traditionally strong in December (the V70 was #1 in 2012), neighbour Volvo overdoes it this year: it doubles its market share compared to December 2012 to 16.5% thanks to 1,884 sales, taking the lead of the brand ranking away from Volkswagen (13%)! Illustrating this, Volvo places the V40 and V70 at equal-number 2 with 542 sales and 4.8% each (best-ever ranking in Norway for the former), the V60 up 8 spots to #6 with 3,7% and the XC60 up 6 to #7 and 3.7%. All these extremely strong performances bring the VW Golf down to #5, the Toyota Auris down to #9 and the Nissan Leaf down to #8 but these 3 models still lead the way in the annual ranking, in this order. Finally, at #10 the Mercedes A-Class is up 8 ranks to break into the Top 10 for the 2nd time this year after last February.
Previous month: Norway November 2013: Tesla Model S back up to #2!
One year ago: Norway December 2012: Volvo V70 surprise leader
Full December 2013 Top 20 models and Top 34 All-brands Ranking Tables below.