* Many thanks to Torbjörn for making this update possible! *
I only have official sales data for the best-selling model in Sweden over the period: the Volvo 140 Series, taking the relay from the Volvo Amazon. Launched in 1967, the Volvo 140 grabbed the pole position in 1968 and kept it for 7 consecutive years.
1,251,374 units of the Volvo 140 were produced over 9 years, a very high number for that time and a record for Volvo then. Meanwhile, Saab’s star model during the period was the ‘old’ 96, produced at 550,000 units between 1960 and 1980.
Previous post: Sweden 1966-1967: Volvo Amazon at end of reign, Saab 96 #2
1967-1972 Volvo 140 Swedish sales figures: see ‘Read more’ below the Saab 96 pic.