1969 Volvo 142
* Many thanks to Torbjörn for making this update possible! *
I only have official sales data for the best-selling model in Sweden over the period: the Volvo 140 Series, taking the relay from the Volvo Amazon. Launched in 1967, the Volvo 140 grabbed the pole position in 1968 and kept it for 7 consecutive years.
1,251,374 units of the Volvo 140 were produced over 9 years, a very high number for that time and a record for Volvo then. Meanwhile, Saab’s star model during the period was the ‘old’ 96, produced at 550,000 units between 1960 and 1980.
More info on the Volvo 140 Series and on the Saab 96 .
Previous post: Sweden 1966-1967: Volvo Amazon at end of reign, Saab 96 #2
1967-1972 Volvo 140 Swedish sales figures: see ‘Read more’ below the Saab 96 pic.